Commercial Due Diligence on a regional pet food manufacturer in Thailand with SEA presence

Summary

We were engaged to perform a Commercial Due Diligence for an investor evaluating an opportunity in a regional pet food manufacturer

Situation

We were engaged to perform a Commercial Due Diligence on a leading pet food manufacturer based in Thailand, with presence across key Southeast Asian markets including Thailand, Malaysia, Vietnam and Myanmar

Approach

Conducted an in-depth assessment on the pet food markets in Thailand, Malaysia, Myanmar and Vietnam
Developed detailed market sizing model for each market
Identified key purchasing criteria in each market
Assessed the competitive landscape in key markets, highlighting strengths and weaknesses of leading players vis-a-vis the target
Assessed the commercial viability of target’s business plan

Impact

Deep market insights on the key trends and purchasing criteria for pet food across major Southeast Asian markets
Premised on our on-the-ground insights, identified growth drivers and emerging trends shaping the industry in each market
Detailed assessment of the target’s business plan, including the feasibility and achievability of their plans in each country, potential value creation and upside to their business plan and stress testing key assumptions

Value chain overview

Competitive benchmarking

Key purchasing criteria of consumers for pet food

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