Market Assessment on the Online Travel and Lifestyle market in Southeast Asia

Summary

Key investment question: “What are the opportunities within the online travel and lifestyle market in Southeast Asia?”

Situation

Our client was considering a strategic investment into an Online Travel Agency (“OTA”) platform 

To support this, our client required an independent market assessment on the regional online travel and lifestyle industry to support their valuation of this platform 

Approach
  • Identified emerging consumer trends and potential whitespace opportunities for growth 
  • Estimated the total addressable market for online travel (including flights, activities and hotel bookings), lifestyle and online travel retail platforms 

  • Assessment of the competitive landscape, including benchmarking of leading players across Malaysia, Singapore, Indonesia and Thailand 

Impact
  • Robust understanding of key trends, consumer preferences and growth potential of the overall industry, which served as a basis for the valuation 
  • In-depth understanding of the competitive landscape, market dynamics and potential whitespace opportunities for the OTA platform 

Key growth trends within the Online Travel and Lifestyle industry 
Online Travel Platform archetypes in Southeast Asia 
Competitive benchmarking 

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Contact us

Yennie Tan

Yennie Tan

Deals Partner Deals Strategy & Operations, and Healthcare Leader, PwC Malaysia

Tel: +60 (3) 2173 0551

Yen Li Cheong

Yen Li Cheong

Deals Director, Deals Strategy, PwC Malaysia

Tel: +60 (3) 2173 0299

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