The lines are becoming blurry between industries, competition, and customer ownership. Companies will need to be clear about their digital strategy and how digitisation will affect their current business model.
How do you turn the threat of disruption into an opportunity?
New entrants are constantly trying to put themselves between you and your customers. Adopting a digital strategy is much more than just ‘going digital’, something that many interpret as developing an app or exploring new technologies in silos. Your digital strategy should encompass the entire business, from reinventing your business model to changing the way you engage your customers.
In combination, these elements allow you to include new digital value propositions, reposition to a more advantageous position within your industry ecosystem and build customer intimacy.
Unlocking business value with digital strategy
Companies stand to realise significant net benefits from embracing digitisation within their business model and understanding how it impacts their industry’s value chain.
Businesses with a clear digital strategy will be able to identify the capabilities required to be a leader in their industry and derive value from both additional revenue sources and cost-saving sources.
- Digitising products and services within the existing portfolio and increasing their market share
- Offering new digital products, services and solutions e.g. big data and analytics as a service
- Capturing high-margin businesses from improved customer insight
- Personalising products and allowing mass customisation
How we can help
Our digital services can support you with macro shifts in your business model and targeted use of new technology. We work with you to identify what differentiating capabilities already exist in your organisation, and explore how new complementary digital capabilities will keep you sustainably differentiated in the future.
- Digital Strategy
- Digital Transformation
- Business Process Improvement
Digital Strategy
We help clients embrace and use digital to their advantage, unlocking new value to stay ahead.
A clear digital strategy needs to be actionable and tailored to your strategic intent. This allows you to have a clear investment focus, prioritising initiatives that will bring the most impact.
What are the key considerations when defining your digital strategy?
- Define your ‘right to win’ - Understand the future business ecosystem and the capabilities you need to formulate a unique value proposition.
- Engage increasingly digitally savvy customers - Redesign customer journeys and touchpoints to serve new and critical customer needs (convenience, speed, loyalty, online-to-offline).
- Identify the optimal product and service mix - Identify your future customer segment mix and form the ideal set of differentiated as well as table-stakes products/services to grow market share.
- Digitise your supply chain and operations - Identify areas where new technologies can make a significant impact in your company’s bottom line, and build further differentiating digital capabilities.
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