Organisational culture and purpose

Harnessing culture to deliver results

A company’s identity — the capabilities and practices that distinguish it and make it effective — is grounded in the way people think and behave. Deeply embedded cultural influences can change more slowly than marketplace factors but coherence across an organisation's culture, strategy and operating model can make it more attractive to its employees and customers, and to drive business value. Organisations that figure out which behaviours embedded in their culture can be applied to accelerate the changes that they want - and find ways to counterbalance and diminish other elements of the culture that hinder them - can initiate, accelerate, and sustain beneficial change with less effort, time, and expense, and generally with better results.

^{Organisational culture: Making the link between digital culture and digital success | Duration: 3:43}

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