Countries are moving towards resolution of the pandemic and attempting to get back to business as usual. It is critical that the senior leadership look beyond crisis management and business continuity towards reimagining profound economic & societal changes and design a program to emerge stronger.
We examine the potential shifts that will impact the Pharmaceutical & Life Sciences Sector and consider the steps industry leaders should take, using our Fit For Rebound framework.
Fit For Rebound Framework
1 Identify
Take a position on the most profound permanent or structural shifts in your geographies, sectors, clients, people, and assess the impact on your organisation and ambitions.
2 Ideate
Determine a rough timeline for the economy where you’re operating to move from “Explosive” to "Managing" and "Controlled" state. Then imagine what bold, wise decisions would you want to have taken in anticipation of the new normal?
3 Initiate
Establish a "Fit for Rebound" programme to deliver on those decisions. Radically reassess your priorities, organisation, assets, projects, policies, cost base, projections, policies, and culture.
What are the profound and permanent directional shifts impacting the Pharmaceutical & Life Sciences sector?
Rise of Asia and shift towards localised decision-making
Healthcare shifts to the patient’s home or community
Greater health data sharing and analytics
Constrained funding/ financing across payors and providers
Focus on supply chain reliability and traceability of key medicines/ equipment
Shifting channel dynamics and digital clinician engagement
Normalisation of remote working practice and a laser-focus on productivity
Regulators encourage data sharing and digital services
Greater R&D focus on infectious disease and vaccines and personalised clinical responses
What are the bold decisions you need to make to rebound in the Pharmaceutical & Life Sciences sector?
- Real-time, Secure Data Aggregation & Sharing
- Technology Enabled Supply Chain & Distribution Network
- New Commercial Models / Value Based Pricing
- Emerging Digital Channel Engagement
- Remote Patient Support Scale-up
- Dynamic Sales & Marketing Roll-Out
- Physical Footprint Optimisation
What are the 5 steps you can take to start your own Fit for Rebound programme?
| 1 | Develop an Agile Strategy |
| 2 | Double Down on Differentiating Post-crisis Capabilities |
| 3 | Sustain without Sacrificing the Recovery |
| 4 | Pivot for the New Normal |
| 5 | Accelerate Cultural Revolution |
Contact us
Insurance and Wealth Leader, South East Asia Consulting, PwC Singapore
Tel: +65 9159 1425
Rachel Armstrong
Pharmaceutical & Life Sciences Strategy Leader, South East Asia Consulting, PwC Singapore
Tel: +65 9624 5189
