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Against a background of increasing regulation and continuing financial market volatility, investment managers are facing mounting competition from foreign rivals and new entrants. The winners are likely to be companies that can sustain top-tier service through targeted customer segmentation, while curbing distribution and service costs. As access to market becomes increasingly critical and customers demand ever more personalised products and services, investment managers will also need to concentrate on fewer — and more effective — distributor relationships. These challenges are being compounded by the cost and complexity of meeting new sales, reporting and prudential directives. On the plus side, effective compliance could strengthen stakeholder confidence and sharpen competitive differentiation in an increasingly crowded market place.