PwC’s Global Workforce Hopes and Fears Survey 2024 - Singapore highlights

PwC’s Global Workforce Hopes and Fears Survey 2024 - Singapore highlights
  • June 25, 2024

Workers in Singapore embrace AI and prioritise skills growth amid rising workloads and an accelerating pace of change.

Change is everywhere and employees are feeling it. This year, we surveyed 1,000 employees in Singapore to understand their attitudes and sentiments towards work. Part of the Global Workforce Hopes and Fears Survey which captured responses from nearly 56,000 workers in 50 countries and territories, many say they are prioritising long-term skills growth to accelerate their careers amid rising workloads and heightened workplace uncertainty.

In the last 12 months, nearly half of workers surveyed (47% in Singapore vs 45% globally) say they have experienced rising workloads and an accelerating pace of workplace change. Over two-thirds in Singapore (68% vs 62% globally) say they have experienced more change at work in the past year than the 12 months prior, with over two-fifths (44% in Singapore vs 40% globally) noting their daily responsibilities have changed to a large or very large extent. More than half in Singapore (54% vs 44% globally) don’t understand the purpose of changes taking place, suggesting a workforce caught between today and tomorrow.

In the midst of this growing mix of employee pressures, the findings suggest workers are alert to opportunities elsewhere, and are highly focused on skills growth and embracing AI.

A third in Singapore (34% vs 28% globally) say they are likely to switch employers in the next 12 months, a percentage far higher than during the ‘Great Resignation’ (21% in Singapore vs 19% globally) of 2022. Majority of Singapore respondents (72% vs 67% globally) who are considering moving say skills is an important factor in their decision to stay with their current employer or switch to a new one.

“As workers face heightened uncertainty, rising workloads and continue to face financial stress, they are prioritising skills growth and embracing new and emerging technologies such as GenAI to turbocharge their growth and accelerate their careers. The findings suggest that job satisfaction is no longer enough. Employees are placing an increased premium on skills growth in a climate characterised by constant technological change. Employers must ensure they are investing in their employees and technological platforms to mitigate employee pressures and retain the brightest talent.”

Martijn SchoutenWorkforce Transformation Leader, PwC South East Asia Consulting

Workers embrace AI to ease workplace pressures and unlock personal growth

65%

of Singapore respondents who use GenAI daily expect it to make their time at work more efficient in the next 12 months.

As employees face heightened workplace pressures, they are also turning to new and emerging technologies such as GenAI to help. Among those employees who use GenAI daily, over six in 10 Singapore respondents (65% vs 82% globally) expect it to make their time at work more efficient in the next 12 months.

Employees are also optimistic about opportunities for GenAI to support their growth. Close to six in 10 of all users surveyed in Singapore (59%, vs 49% globally) expect GenAI to lead to higher salaries – an expectation that’s even higher (81% in Singapore vs 76% globally) among employees who use the technology daily. Meanwhile, over eight in 10 users agree that GenAI tools will create opportunities to be more creative at work (84% in Singapore vs 73% globally) and improve the quality of their work (83% in Singapore vs 72% globally).

“Beyond the ability to improve work efficiency and quality, Singapore employees are also optimistic about upskilling in GenAI because they see it as a pathway to higher salaries which can help alleviate cost of living pressures that they are feeling. This mindset is healthy for both the individual and the employers, and also beneficial in moving Singapore’s workforce up the productivity value chain. It is therefore critical for leaders to understand this mindset. In addition, the survey also found that fair pay is highly important for Singapore employees with eight in 10 or 80% agreeing to this. This should not be surprising given the systemic increase in cost of living across the world. To effectively retain and recruit their most valued employees, employers should bear this in mind when designing or optimising their rewards and benefits structures.”

Noel GohWorkforce Rewards Leader, PwC Singapore

The skills imperative

More than half (56%) of all employees surveyed in Singapore moderately or strongly agree that their employer provides adequate opportunities to learn new skills that will be helpful to their careers; this is slightly ahead of their global counterparts at 46%.

Employees who are likely to leave in the next year may be more attuned to skills changes that are needed than the general workforce, over half (55% in Singapore vs 51% globally) moderately or strongly agreeing that the skills their job requires will change in the next five years compared to those unlikely to change employer (36% in Singapore vs 29% globally).

There is particular interest in the impact of AI on skills development, with 84% of Singapore respondents (vs 76% globally) expecting it to create opportunities to learn new skills at work. However, employers will need to invest heavily in new and emerging technology training and access. Among employees who have not used GenAI at work in the last 12 months, less than one-third in Singapore (28% vs 33% globally) don’t think there are opportunities to use the technology in their line of work, while 34% (24% globally) don’t have access to the tools at work, and 24% (23% globally) don’t know how to use the tools.

Amid the pace of change, around six in 10 (63%) Singapore workers expressed at least moderate job satisfaction which is similar to the 2023 survey findings (at 66%, vs 60% globally which went up from 56% in 2023). Cost-of-living pressures have shown to eased since 2023. The proportion of workers in Singapore with money left over each month has risen to 65%, up from 44% in 2023 (globally 45%, up from 38% in 2023). Meanwhile, a third of workers surveyed in Singapore (34%) say they are still financially stressed to some degree, a lower percentage compared to their global counterparts (52%).

Six critical actions for business leaders

Leading through transformation

1. Lead in new ways to build resilience among a stressed-out workforce

2. Engage employees on change to drive transformation

Unleashing GenAI

3. Help employees lead on innovation

4. Instil confidence in GenAI

Fuelling performance through upskilling and the employee experience

5. Recognise how critical skill-building is to workers

6. Prioritise the employee experience for performance

About the Hopes and Fears Survey

In March 2024, PwC surveyed 56,600 individuals across 50 countries and territories who are in work or active in the labour market. Of the survey respondents, 1,000 individuals are based in Singapore. The sample was designed to reflect a range of industries, demographic characteristics and working patterns.

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Contact us
Martijn Schouten

Martijn Schouten

Workforce Transformation Leader, PwC South East Asia Consulting, PwC Singapore

Noel Goh

Noel Goh

Workforce Rewards Leader, PwC Singapore

Dave Chen

Dave Chen

Partner, Workforce Transformation, PwC South East Asia Consulting, PwC Singapore

Parul Munshi

Parul Munshi

Partner, Workforce Transformation, PwC South East Asia Consulting, PwC Singapore

Suk Peng Ding

Suk Peng Ding

Partner, Employment Tax, PwC Singapore

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