Global M&A industry trends: 2025 outlook
M&A in 2025: Big deals, winning hands, and wild cards. Megadeal momentum returns to the market—but dealmakers will need to expect the unexpected.
Value Creation
Creating value in today’s market requires a broader, bolder perspective
What’s your value creation story - how PwC can help?
We’ve been looking closely at the paths that businesses are taking in their pursuit of growth – and what makes each of these strategies successful. Every business has its own unique circumstances, but four broad strategies (which are not mutually exclusive) dominate: investing to grow, divesting and optimising, pivoting, and doing more with what you have.
Investing to grow
Businesses that rode out the pandemic strongly have emerged in a good position to build on their strengths.
While organic growth can be the right choice for some, for those with a surplus of cash and a healthy balance sheet, acquisition of a promising business is the go-to option for growth.
We can help you develop or refine your strategy that will guide your business to achieve sustainable growth.
Divesting and optimising
Companies that are focusing on their core business, selling off anything that no longer fits with the central strategy.
It is an increasingly popular strategy – but doing it well takes care, planning and preparation.
We can help you assess the implications of your divestiture across their business from any point in the deal process, with a value creation mindset.
Pivoting
Many businesses were forced to pivot during the pandemic, but pivoting can be about opportunity and not just survival.
A true pivot shifts the business to reflect changing customer needs and in doing so creates access to tangible benefits such as revenue growth, increased profitability and a greater market share.
We’ll help you explore your business ambitions, generate and evaluate key initiatives, identify options to fill gaps and deliver your plan, which may include turnaround strategy, international growth strategy or market entry strategies.
Doing more with what you have
It is very rare to see true optimisation in large, complex businesses. More value can always be found, whether it’s through more efficient ways of working, maximising the potential for cross selling, or encouraging greater innovation and collaboration.
We can help you take a fresh look at business and operating models to help you establish cross functional capabilities, drive procurement and shared service savings, and embrace digital technologies.
The value bridge
Knowing where to start when it comes to Value Creation can be difficult.
We use a framework called the value bridge to help our clients visualise and work through the core foundations in order to prioritise initiatives that will result in the highest value capture.
Every company situation is unique, so the application of the value bridge will vary by sector and for different circumstances.
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"Creating value in today's increasingly competitive M&A market is challenging. Whether acquiring or divesting, it is shown that most deals tend to destroy value. Our value creation approach can help you navigate those challenges in a holistic way - bringing together a unique set of skills across the full M&A lifecycle, with the shared aim of helping you win and be successful in the market."
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