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CEOs are preparing for reinvention
The app and platform economies that dominate now may soon be supplanted by business models powered by GenAI. It’s the latest change pushing CEOs to accelerate business transformation to be ready for a new age that’s dawning.
Reinvention through cost rationalization remains important. But for a leap forward, CEOs likely have to pursue mergers and spinoffs. For help formulating that business strategy, chief executives often rely on the board. But director skills aren’t always suited to today’s challenges and many CEOs are thinking about how to refresh the board.
In the spotlight
AI: The need for speed
Business models powered by AI are rapidly inching closer to reality for a growing number of companies. AI capabilities are making an executive cockpit possible, meaning near real-time data on market activity or corporate metrics, and it’s detecting opportunities for improvement and threats requiring strategic countermeasures.
Our 2025 AI Predictions emphasized that this change was dawning earlier than expected. To compete in the age of AI, the need for speed is growing as the age of AI transforms how business is done.
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Today, AI is showing similar — if not greater potential — to create the next tech-fueled GDP boom.
What to focus on in 2025
Strategy and growth
Apply productivity multipliers
The business pendulum is swinging back towards belt-tightening after years of expense growth. Protecting profit margins, however, can’t undercut the operational agility needed for business reinvention. CEOs and CFOs need to make wise decisions about what is a productivity- and a growth-enhancing expense. Flipping the cost-cutting script can help show executives which expenses to fully fund given their importance to the business’s reinvention and growth plans.
Additional ways to apply productivity multipliers
Strategy and growth
How focused investment can help drive growth
In an economic downturn, companies that are focused on deploying resources and think boldly on business growth strategy can outperform their peers.
Strategy and growth
Create a system to grow consistently
Learn how top performers are investing in a growth system by integrating capabilities and assets for short- and long-term success.
Resilience
The CEO’s recession playbook
CEOs should update their recession planning playbook now to prepare their company for transformational change in an economic downturn.
68% of US CEOs say in the next three years GenAI will significantly change how their company creates and delivers value
Explore executive insights
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