Beyond ownership - the new era of customer experience
It’s time for a new approach that doesn’t attempt to control the entire customer experience but instead empowers the key roles that influence it.
Sales strategy and go-to-market transformation
Transform to unlock unlimited sales potential
The competition for customers has never been fiercer. In a recent survey, PwC found that 55% of consumers said they would stop buying from a company that they otherwise liked after several bad experiences. Sales organizations are putting customer attraction and satisfaction as a top priority as they navigate today’s competitive landscape.
A focus on customer attraction is key to sales success. We believe that winning in today's market requires leveraging the elements of customer attraction to win, retain, and deepen customer relationships over time. The sales experience is a big part of the attraction lifecycle. We help companies transform their sales strategy not only with advanced technology but also by focusing on the values and capabilities that help increase their customer attractiveness.
How can you improve sales strategy amid digital disruption?
PwC's Sales Strategy and Go-to-Market (GTM) Transformation team helps organizations answer this question with our digital solutions that open up unlimited sales and marketing potential. We accelerate transformation with capabilities tailored to help deliver value at every stage in the sales cycle and unlock growth opportunities.
Sales acceleration and revenue growth
To compete more effectively amid market disruptions, GTM strategies should be focused around the tenants of agility, scalability, proactiveness, and speed. PwC can help your organization design a GTM strategy and model that supports revenue goals, draws high-quality deals and boosts sales productivity. Here are some ways we help our clients:
- Value proposition - Identify, define and socialize how an organization is differentiated from competitors
- Deal management - Build an acquisition or divestiture strategy aligned to overall growth objectives, value proposition and future GTM roadmap
- Attack planning - Establish a proactive, strategic, and measurable approach to achieve market advantage
- Growth targeting - Conduct comprehensive analysis to inform and establish strategic growth targets
Innovation. Speed to value. Enabled by technology.
Our transformation approach is enabled by our network of strategic alliances and infused with industry-leading practices, accelerators and learnings gleaned from our own experience leading clients through their transformation.
Salesforce
With Salesforce’s award-winning solutions and accelerators you can unite your sales, service, marketing, commerce, IT, and analytics around the most valuable asset of your business — your customers.
Microsoft
Our suite of tools leverages the power of Microsoft technologies to understand real-time performance, pinpoint root cause improvements, and drive action across the enterprise.
Anaplan
As a collaborator of Anaplan, we bring transformational knowledge and the power of enterprise business planning to our clients.
Watch the replay of PwC's Customer Transformation webcast
Why Giving Up Control May Be the Next Way to Get Ahead
Research & Insights
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Real Stories: When Customers Matter Most
What does it take to wow your customers and stay ahead with technology and creativity? In our Real Stories series industry leaders reveal how they solve challenges, drive growth, and create loyal customers.
How tech can accelerate customer attraction
Companies can solve customer challenges and deliver value by understanding what’s important to their customers and by being agile and obsessed with outcomes.
How CMOs can work with CFOs to help drive transformation and become outcomes-obsessed
CMOs can help keep their marketing machine in high gear and prove its value to finance departments, as well as across the C-suite.
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