How to manage modern advertising deals more effectively

Realize the competitive advantages of a purpose-built advertising sales platform with PwC and Salesforce Media Cloud

We have been witnessing the evolution of the advertising industry for decades. Digital advertising is eclipsing traditional forms. Across all ad types and mediums, the industry’s ability to effectively target audiences with relevant content is becoming increasingly more sophisticated. Modern advertising can be customized, contextually adaptive, geolocation specific, and connected across platforms and devices. These modern capabilities offer both challenges and opportunities for publishers and advertising solutions providers.

Leading publishers and solutions providers are rethinking how they generate opportunities, manage the deal cycle, orchestrate and fulfill campaign and solution delivery, and continually refine and calibrate sales strategies and operations. From opportunity ideation through campaign execution, measurement and upsell planning, the companies that can most effectively harness data while achieving operational efficiency are poised to win market share. Advertising Sales Management from Media Cloud offers a platform for success, and its adoption through partnering with PwC can accelerate the time to dramatic measurable change.

This paper details how implementing Salesforce Media Cloud's Advertising Sales Management application, guided by PwC’s deep sector insight and expertise, can enable your forward-looking sales model.