Having great ideas is one thing. How you execute on these ideas to create impactful, memorable experiences is another.
Going from industry to the individual is challenging and our recently-launched Dubai Experience Centre fully enables this. The Centre personifies a truly disruptive business model, which brings together the creative freedom of an agency and the strategic focus of consulting.
The Dubai Experience Centre evolves ideas from strategy through to execution. It is a hub for innovation and creativity, solving our region’s most important problems. Launched in 2020, it is more than just a space. It's an enabler, an engagement mechanism and a technological marvel, making it unique in several ways:
- It’s a technologically advanced space, combining a modern ecosystem of technology infrastructure including teleconferencing, imaging, sound technologies and systems. We support every manner of communication from the Center, so it doesn't matter what system you're using, we will be able to connect to it.
- It's a place where ideas get formulated. There are so many spaces around the Dubai Experience Centre that allow you to sit, think, meet and come up with unique value propositions that you can rapidly test.
- The Dubai Experience Centre is an enabler; it’s a place for us to really package and frame some of the work we've done and the digital content we've created.
The purpose of building the Dubai Experience Centre was not only to demonstrate all these different factors mentioned above to current and prospective clients, but it's also to kick-start the development of other Centres in the region’s most innovative cities. This is timely in the current economic climate, with 59% of Middle East CEOs plan double digit investments in digital transformation as highlighted in our 24th CEO Survey - Middle East findings.
Through our Dubai Experience Centre, we're sending a very clear message that we are heavily invested in digital disruption and digital transformation. We are committed to solving the regions’ toughest problems and the digital solutions that need to come as a response to those that cannot be achieved using a cookie cutter approach. Instead, they have to be specifically inherent and intrinsic to the region. The EC has been an integral part of that message and will continue to do even more for our clients and partners in the region.
Recently, our teams hosted SAP at the Experience Center where they showcased the assets developed across multiple industries and businesses including Banking, Finance, Oil & Gas and People & Organisation. Through strategic thinking and systems of innovation we continue to co-create with partners like SAP to deliver smarter and faster solutions for clients in the region, accelerated by spaces like the Experience Center.
I’m excited about what the Experience Center will bring to our clients, because of the way it breaks down silos, strips titles and hierarchies and creates an environment where people can think creatively and experiment with solutions in real-time.
