Disruption, digitalisation, generational transition. Your business is evolving alongside global trends. We understand the uniqueness of your business. We help you navigate through challenges in a rapidly changing environment as well as develop and implement a roadmap for sustainable growth.
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For the last 40 years we have been helping Middle East businesses maximise their potential, working side by side with our clients, and focusing on their individual requirements.
We are here to support the success of your business.
Family businesses have ambitious long-term goals as they emerge from the economic turmoil of the pandemic. Businesses in the Middle East were hit particularly hard but even so, 65% say that they grew in their most recent financial year and 26% reported double-digit growth. And while growth has fallen behind the global trend for Middle East family businesses, they remain optimistic for the future
The younger generation’s focus on ESG is the key to the sustainable success of family businesses in the Middle East When it comes to talking about the Environmental, Social and Governance (ESG) issues across an organisation, young people are amongst the most engaged, informed and driven, with a rising cohort of young family business leaders - the ‘NextGen’ - sitting at the heart of this growing movement.
It has been a challenging couple of years for family businesses in the Middle East but they have more than risen to the challenge. The talents and enthusiasm of the NextGen Members has been an important ingredient of the resilience of family businesses both before and during the pandemic. Now, as family businesses across the region work to recover and grow, the NextGen will once again prove their worth.
Before the outbreak of COVID-19, our 2019 Family Business Survey revealed signs that a sustained period of higher growth levels was beginning to weaken in response to falling oil prices. The pandemic has only exacerbated the situation. More than half of the family businesses in our 2021 Middle East Family Business Survey reported that COVID-19 has had a negative impact on their sales.
Adnan Zaidi
UAE Risk Leader and Middle East Assurance Clients & Markets Leader, PwC Middle East
Tel: +971 56 682 0630
