Consumer Markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

Retail & Consumer

Equipping retail and consumer leaders across the Middle East with leading edge expertise and insights to manage change, navigate complexity and unlock value.

Learn more

Tourism & Hospitality

Tourism & Hospitality businesses must meet the challenges of consumer trends, economic conditions, technology and competition. With our end-to-end understanding of the tourism and hospitality industry and unparalleled expertise, PwC's Global Tourism & Hospitality Center of Excellence team of experts, will help you re-emerge with resilience into sustainable growth.

Learn more

Trust may be intangible, but it is a crucial motivation in consumer purchase decisions. Trust is not just a value; it is a strategic asset essential for business success. Consumers trust brands they love, value organisations that use their data responsibly and are loyal to businesses that address environmental concerns. With the rise of GenAI, trust is even more pivotal, as consumers need reassurance about data security and ethical AI usage. Trusted brands benefit from greater consumer engagement, enhanced personalisation in sales and strong brand advocacy.

Find out more

Norma Taki, Deals Partner and Consumer Markets Leader speaks about the most significant emerging trends and growth potentials in the retail sector. Watch her interview at the 9th Retail Leaders Circle MENA Summit in Riyadh.