PwC and Microsoft reveal how organisations can embrace low code app development to accelerate digital agility in the region

1 August 2021:- Today, PwC Middle East and Microsoft launched their joint Low code/No code proposition white paper titled “Building new apps quickly, while staying fully in control”. The white paper provides key insights for organisations looking to accelerate their digital transformation, offering a smart and structured solution to help embrace the potential of low code application development.

The white paper launch contextualizes a number of joint customer engagements that aim to help organisations put the right arrangements in place, so that the low code landscape works effectively from day one and is sustainable over the long-term. 

Predominantly, online service delivery is important and having the right app to deliver this service is key, however, there has been a challenge for many organisations on how to deliver the apps needed. According to International Data Corporation (IDC), research suggests that by 2023 over 500 million digital apps and services will be developed and deployed, the same number of apps developed in the last 40 years (IDC FutureScape, Worldwide IT Industry 2020 Predictions, October 2019). At the same time, it is suggested that 86% of organisations find it hard to recruit technical talent (How to Deliver Enterprise Mobile Apps Faster - Smarter With Gartner).  Hence, there has been a big rise in the use of low code application platforms – such as Microsoft Power Platform -- which allow apps to be developed by anyone, not only professional IT developers.

Samer Abu-Ltaif, Corporate VP and President, Microsoft MEA, commented “Working in partnership with PwC Middle East, we have developed a smart and structured solution to enable organisations across the region to embrace the potential of low code application development. Our aim is to support governments and organisations across all industries in the region, empowering them to reimagine and reshape their businesses and eliminate the fear associated with the change digital transformation brings. This is a testament to both companies’ commitment to the region, and we are keen to see how organisations take advantage of this new low code solution, combining our innovation, business insights and industry expertise.”

Stephen Anderson, Partner, Strategy & Markets Leader at PwC Middle East, added: “As part of our new global and Middle East strategy “The New Equation”, we're further investing in our digital capabilities in the Middle East through strategic alliances and emerging technologies. Our relationship with Microsoft is one of the significant strategic partnerships and alliances we have in place. This extended partnership in the Middle East is a perfect example of what we can do when we come together to boost sustained business,organisational outcomes and drive innovation.”

He added: “We’ve created various innovations with Microsoft over the past fifteen months despite the challenging times, from personalising customer experiences in retail, to building a risk engine at a large regional bank, to automating processes for a multi-country energy institution - our partnership has helped businesses drive growth and maintain a competitive edge.”

Together, PwC and Microsoft are powering the digital transformation across the region, offering a variety of smart and structured solutions to help organisations embrace the potential of low code application development. Opening the door for businesses across industries such as Healthcare, Financial Services, Oil & Gas, Public Sector, Government - particularly the public sector - to adapt faster and more efficiently to create better experiences for employees, customers and stakeholders.