“In an age where technology rapidly shapes our cities, preserving the soul of our heritage cities has become a delicate balance of innovation and tradition. Historical cities and neighbourhoods, which embody centuries of culture, architecture, and human ingenuity, now face unprecedented challenges from urbanisation, climate change, and evolving societal expectations. The concept of "cognitive revival" is not merely about preserving the past; it is a visionary approach to revitalising these heritage spaces by blending the wisdom of history with the potential of emerging technologies. This thought leadership explores how human-centred tech-powered approaches can empower cities to maintain their unique identity while meeting the demands of today. Together, let us embark on this journey to preserve and transform our historic environments, creating vibrant, resilient urban spaces that stand as testaments to our shared legacy and commitment to future generations.”
Rajat Chowdhary, Partner - Consulting, PwC MiddleEast
“Our historic cities embody a rich tapestry of human creativity and wisdom, offering us glimpses into societal evolution and valuable stories of cultural heritage and growth. While these unique qualities are often vulnerable to change, cities also create significant opportunities for meaningful collaborations and fresh innovation in their care and development. Emerging technologies offer exciting ways to protect and enhance the cultural significance of our historic cities, whilst opening doors to new and sophisticated approaches to engagement, preservation and development.”
Geoff Rich, Architect and Heritage-Tech Expert, UK
As urbanisation accelerates, heritage cities face the challenge of preserving their unique identity while embracing modernisation. The Cognitive Revival harnesses cutting-edge technologies like AI, IoT, and digital twins to transform these cities into vibrant, sustainable spaces that honour their past while preparing for the future. This approach blends innovation with cultural preservation, ensuring that heritage cities remain resilient and relevant in a rapidly changing world.
Rajat Chowdhary
Varun Paul
Partner, Cities Technology, PwC Middle East
Gaurav Jaisinghania
Associate Director, Cities Technology, PwC Middle East
Azaan Bin Adnan Khan
Senior Associate, Consulting, PwC Middle East