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In control of your AI - unleashing the potential
Artificial intelligence (AI) is emerging as the defining technology of our age, with many industries already utilising AI in some form.
According to PwC's latest CEO survey, some 66% of CEOs in the Middle East say they have either introduced AI to their business or plan to start in the next three years. However companies must accelerate the process of realising their plans or risk being left behind: 23% of regional CEOs have already introduced AI initiatives into their business – barely half the proportion globally.
PwC can help you unleash the full potential of AI to transform your business model by offering transformational possibilities for consumers, businesses and society as a whole.
Almost every aspect of our daily lives has been digitised. Internet and mobile technologies have transformed the way that we live and work. A new wave of technology is coming through, and it centres on data.
53% of Middle East CEOs strongly agree that AI would significantly change the way they did business in the next five years.
Artificial intelligence (AI) will utilise data to assist us with the many tasks that we currently do ourselves today and will be able to do things that we’ve never even conceived of before.
Digital transformation is 20% technology infrastructure, 30% data and 50% skill, and in order to realise the full benefits of digitisation, companies in the region must invest substantially in upskilling their people. Bringing in staff from other countries will not fill the Middle East’s considerable digital skills gap, because of a global shortage of qualified people.
Artificial intelligence (AI) will utilise data to assist us with the many tasks that we currently do ourselves today and will be able to do things that we’ve never even conceived of before.
The PwC Responsible AI Framework
We recognise the value of assurance in unleashing the potential of AI. We’ve developed our Responsible AI framework and assessment tool to strengthen clients’ confidence in how to effectively deploy AI solutions and have trust in their outputs.
Our Responsible AI approach and maturity model provides a practical mechanism for bringing these priorities together and ensuring effective monitoring and stewardship of AI outcomes. We believe that these foundations will enable clients to accelerate innovation and realise their AI vision.
Middle East companies can count on the support of the region’s governments, which in recent years have ramped up investment in AI development and education. An outstanding example is the UAE, whose ambitious AI 2031 strategy is led by the country’s first Minister of State for AI.
The region’s CEOs seem to welcome this government backing: only half (48%) of respondents thought governments should allow organisations to self-regulate the use of AI, less than the global proportion of 59%.
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