PwC at LEAP 2025

We didn’t just bring tech. We brought results.

PwC and Strategy& Middle East were proud to participate at LEAP 2025, the region’s premier technology event.

We explored the future of AI, GenAI, and technology advancements in sports, gaming, education, cloud, regulation and policy and much more.

Thank you for joining us in Riyadh!

Our presence

Our booth at LEAP 2025 served as a central point where advanced technology converged with human insight. We showcased our latest initiatives in AI, demonstrating how scalable, secure, and results-driven solutions can be achieved. The booth featured interactive demonstrations and engaging discussions, representing the future of technology and our dedication to delivering tangible outcomes.

LEAP in the media

10 results

19/03/25

Fast Company Middle East & PwC at LEAP - With significant investments in AI infrastructure, talent, and startups

05/03/25

PwC Middle East spotlights Saudi Arabia’s AI Potential at LEAP 2025

05/03/25

بي دبليو سي لـ (مال): التحول الرقمي في المملكة يسير بخطى ثابتة لتحقيق أهداف رؤية 2030

05/03/25

موسى بيدس للعربية: "أوبن إيه آي" تدرس التواجد في السوق السعودي

Taking the stage

Our experts took the spotlight at LEAP 2025, leading discussions on sports tech, cloud adoption, GenAI deployment, and space technology. These sessions explored how emerging technologies are reshaping industries, driving innovation, and accelerating digital transformation in the region.

In addition to our main stage appearances, we hosted 25+ interactive sessions at our PwC Booth Theatre, covering topics such as AI, the future of cloud and cybersecurity, smart cities and data sovereignty, and sustainability and ESG-driven innovation powered by technology.

These sessions were hands-on demonstrations, and real-world applications, engaging audiences in conversations that are shaping the future of technology in the Middle East.

Responsive Carousel

Creative Economy Stage

AI impact across the creative economy sub-sectors

Date: February 10
Time: 16:00 - 16:20
Speakers: Karim Sarkis, Ramzi Madi

Within the different film, music, arts, gaming, advertising, the impact of AI is already being felt and is poised to continue growing and changing the business model for the entire industry. Our keynote will aim to address this angle across and showcase the different use cases and their impact on the creator economy.

DeepFest Stage

How and where to deploy AI

Date: February 10
Time: 16:30 - 16:50
Speakers: Kaveh Vessali, Farouk El Hamzawi

Walk away with insights on the future of AI and how to build for the future.

Sports Tech Stage

Advancing the game: How technology is revolutionising sports and wellbeing

Date: February 11
Time: 15:20 – 15:40
Speakers: Hesham Ghaleb

Explore how technology is revolutionising sports by enhancing fan experiences, boosting competitiveness, and promoting health and wellbeing for athletes and fans alike.

Smart Cities Stage

Safer cities through AI and how governments can fund and manage deployments at scale

Date: February 11
Time: 16:05 - 16:25
Speakers: Wissam Abdelsamad

AI is transforming the way cities operate, offering innovative solutions to enhance public safety and streamline urban management. This session will explore how governments can leverage AI technologies to create safer cities, focusing on funding strategies and monetization models to facilitate scalable deployments and success stories.

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Check out our Booth Theatre highlights

How we transformed together

We were proud to collaborate with our tech alliances at LEAP 2025, showcasing the latest advancements in technology. These partnerships highlighted our commitment to innovation and our role in fostering progress.

Stay connected!

We are grateful to everyone who visited our booth, attended our sessions, and engaged with our experts during LEAP 2025. As we continue to drive the future of technology, we invite you to stay connected with us through our social media channels and explore our tech-powered insights.