
PwC NextGen 2025
Discover how to drive business success and invest in sustainability with PwC NextGen. Join us to learn, connect, and lead in times of difficulty and disruption.
The Owner’s Agenda is PwC’s methodology to address both ownership dynamics and business success. We believe that an integrated approach serves your family business best as it considers the interests of all stakeholders.
The “Manage Ownership” wheel addresses traditional challenges that are pertinent specifically to family businesses around governance, continuity planning, development of the next generation, capability building and the overall professionalisation of the business. These are themes that every family business encounters along their maturity journey.
The “Manage Business” wheel addresses growth on the business front which stands out at least as much as a priority – particularly in the current evolving market conditions which bring new challenges. Achieving business growth needs to be addressed in a different way than in the past in order for Middle East family businesses to continue on their success paths. Every family business feels the impact of the changing economic environment as well as the pressure to build an agile and innovative organisation that is fit for a digital future. Streamlining the business, instilling innovation, and increasing efficiency and profitability are top of mind for family business owners.
By efficiently mastering challenges on both fronts, you are securing the future of your family business.
And our mission is to guide you and support you through this process and achieve growth.
Managing ownership is a unique and complex challenge which sets private businesses apart from other types of business. The “manage ownership” wheel highlights four main areas of your ownership strategy. Click on each to find out more.
Discover how to drive business success and invest in sustainability with PwC NextGen. Join us to learn, connect, and lead in times of difficulty and disruption.
In an exceptionally challenging year, our latest Family Business Survey clearly illustrates the extraordinary resilience and agility of family businesses in the Middle East. While many have been hit hard by the pandemic, they remain optimistic that growth will return in the coming months and years, and are looking forward to the future.
Misunderstandings and conflicts exist in every family and can be one of the greatest threats to a family business. Managing conflicts is key not only for the survival of the business but also for the survival of the family. Being brothers, sisters or cousins may not be enough at times, so it’s crucial for families to establish strong and well-structured business relationships
The unique dynamics of family-owned businesses become particularly apparent in the case of a family member deciding to leave the business.
Adnan Zaidi
UAE Risk Leader and Middle East Assurance Clients & Markets Leader, PwC Middle East
Tel: +971 56 682 0630