Andrea Roszell
Partner, Utilities Energy Transition and Transformation Strategy, PwC Canada
Andrea is a Utility Markets Partner at PwC Canada. With over 15 years of extensive experience in the energy industry, Andrea brings a wealth of knowledge and expertise to her role. Her work with clients across North America has provided her with a comprehensive understanding of the electricity industry and the challenges associated with evolving business models for utilities, energy service companies, and system operators as they transition towards a more dynamic, intelligent, and distributed future.
Andrea excels in assisting clients in developing new policies, strategies, and business models around sustainability and emerging opportunities in the energy sector, such as renewables, distributed energy resources, transportation electrification and non-wires alternatives.
Adept at crafting Smart Grid strategies for clients, and seamlessly integrating new and existing technologies to transform businesses and organizations, Andrea meticulously quantifies costs and benefits associated with grid modernization and ensures that projects meet client reliability and cost-effectiveness requirements.
When providing invaluable support in performing quantitative/qualitative market assessments and cost-effectiveness analyses to identify growth opportunities for emerging technologies in varying market conditions, Andrea’s insights lead to strong recommendations for clients about investment opportunities and key considerations for business and operating model development.
As a leader in residential and commercial process and impact evaluations for multiple program types, Andrea leverages her extensive experience to identify the best practices and program improvements.
When not immersed in the dynamic world of energy transformation, Andrea is the ultimate sports and dance mom, constantly on the move to hockey arenas, soccer fields, and dance studios with her three children. Her family loves to embark on adventurous travels and embrace the great outdoors. For her personal downtime, she finds solace in yoga and enjoys discovering the best local coffee spots.
