PwC Canada’s generative AI hub:

Explore insights on a disruptor that’s redefining the tech and business landscape

The latest developments in generative artificial intelligence are clearly on the minds of Canada’s chief executive officers. According to our 27th CEO survey, 59% of Canadian CEOs believe generative AI will significantly change the way their company creates, delivers and captures value in the years to come. With the majority of Canadian CEOs acknowledging the transformative potential of generative AI, organizations need to quickly determine how they'll use it to reinvent their businesses and the role it can play in supporting long-term growth.

While addressing the many unknowns and uncertainties is critical, it’s also important to acknowledge the growth opportunities. For organizations that successfully incorporate the right level of human insight and ingenuity to capture the full power of generative AI, it’s a chance to push past the discomfort this technology creates to become the market leader. But with so much happening so quickly, companies need to take action to demystify generative AI and assess the transformative possibilities it opens up.

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A community of solvers to help guide your generative AI journey

To help Canadian leaders start the journey, our community of solvers is sharing their insights into the key issues raised by generative AI, including the very important considerations related to trust, ethics, privacy and consent. They’re also helping organizations explore the types of use cases at play and the benefits they create, the very significant implications for the workforce and the technology capabilities and partnerships required to move forward. We invite you to read our perspectives on the many questions surrounding generative AI and look forward to discussing the path forward for your business as you begin your own journey.

2024 CIO Awards Canada winner

CIO’s Future of Digital Innovation Summit & Awards Canada celebrates Canadian organizations and their pioneering projects that are actively shaping the future of digital innovation. Our project entry for Generative AI Transformation at PwC Canada has been named a CIO Awards Canada winner for 2024, submitted by our CIO Irene Zaguskin. The application was focused on our Copilot rollout and our GenAI transformation journey.

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Contact us

Rehan Aqeel

Rehan Aqeel

Partner, Microsoft Alliance, PwC Canada

Kyle Bassett

Kyle Bassett

Cloud Engineering Leader, PwC Canada

Tel: +1 416 687 9079

Jason Bergeron

Jason Bergeron

Technology Strategy Leader, PwC Canada

Tel: +1 403 509 7470

Michelle Bourgeois

Michelle Bourgeois

National Alliance and Consulting Technology Leader, PwC Canada

Tel: +1 416 687 9258

Pascal Brenner

Pascal Brenner

Partner, Cloud and Data, PwC Canada

Tel: +1 438 355 9926

Andrew  Dooner

Andrew Dooner

Enterprise Strategy and Value Leader, PwC Canada

Tel: +1 416 687 8502

Charles Eckert

Charles Eckert

Cybersecurity Leader, PwC Canada

Tel: +1 416 815 5274

Shelley Gilberg

Shelley Gilberg

National Platforms Leader, PwC Canada

Tel: +1 250 298 5272

Michelle Gronning

Michelle Gronning

National Consulting Leader, PwC Canada

Tel: +1 416 814 5780

Peter Hargitai

Peter Hargitai

National Digital Risk Solutions Leader and Americas Cloud Risk Capabilities Leader, PwC Canada

Tel: +1 416 941 8464

Chiel Hendriks

Chiel Hendriks

Google Alliance, GenAI Lead, PwC Canada

Tel: +1 416 814 5753

Chris Mar

Chris Mar

National Transformation Leader, PwC Canada

Jean McClellan

Jean McClellan

National Business Model Reinvention Leader, PwC Canada

Tel: (403) 629 8330

Anita McOuat

Anita McOuat

National Assurance Leader, PwC Canada

Tel: +1 416-904-0070

Jennifer Melnyk

Jennifer Melnyk

Partner, National Workforce Capability Leader, PwC Canada

Tel: +1 403 923 4332

Junaid Mirza

Junaid Mirza

Legal Transformation Leader, PwC Canada

Tel: +1 416 275 0812

Vik Pant

Vik Pant

Chief Data Scientist, PwC Canada

Tel: +1 416 687 9075

Asif Qayyum

Asif Qayyum

Digital Risk and Assurance Leader, PwC Canada

Bahar Sateli

Bahar Sateli

AI, Cloud & Data Lead, PwC Canada

Annie Veillet

Annie Veillet

Responsible AI Leader, PwC Canada

Tel: +1 514 205 5146

Brenda Vethanayagam

Brenda Vethanayagam

AI Trust Leader, PwC Canada

Tel: +1 416 815 5228

Irene Zaguskin

Irene Zaguskin

Partner, Chief Information and Technology Officer, PwC Canada

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