PwC Canada’s generative AI hub:

Explore insights on a disruptor that’s redefining the tech and business landscape

Featured insights

Tech effect

Your digital guide to growth in a people-led, tech-powered world.

Insights
4 ways to manage cloud transformation risk

Is your data sensitive or subject to regional regulations? Do you have a clear understanding of your cloud service provider’s (CSP’s) control environment for the products, services and technologies you use?

Blog | 7 mins
Democratizing generative AI for a major financial institution

How we helped a major Canadian bank transform its approach to AI to drive innovation, improve customer experiences and enhance operational efficiency.

Case study | 4 mins
Delivering value through data analytics, AI and data governance

PwC Canada’s Microsoft Alliance helps a Canadian utility enhance data governance, comply with regulations, and harness data for operational efficiency and strategic decisions.

Case study | 5 mins
Cutting through the noise: A strategic approach to generative AI

Here we explore what’s happening in the market and some key considerations for those who are ready to start assessing generative AI opportunities, starting with value, availability of data and future-readiness.

Blog | 4 mins

Business leaders are exploring the potential of generative artificial intelligence (GenAI) to boost productivity by automating complex tasks, enhancing decision making and enabling the creation of innovative products and services.

In our 28th Global CEO Survey, we found 79% of Canadian CEOs plan to adopt GenAI in the next 12 months, while a similar number have already done so. With a significant majority of Canadian CEOs acknowledging the transformative potential of GenAI, organizations need to quickly determine how they’ll use it to reinvent their business and support long-term growth while addressing the many unknowns.

Organizations that strategically and successfully embed GenAI into their business will benefit from learning about the technology as it evolves, stay ahead of competition and unlock new value.

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A community of solvers to help guide your generative AI journey

To help Canadian leaders start the journey, our community of solvers is sharing their insights into the key issues raised by generative AI, including the very important considerations related to trust, ethics, privacy and consent. They’re also helping organizations explore the types of use cases at play and the benefits they create, the very significant implications for the workforce and the technology capabilities and partnerships required to move forward. We invite you to read our perspectives on the many questions surrounding generative AI and look forward to discussing the path forward for your business as you begin your own journey.

2024 CIO Awards Canada winner

CIO’s Future of Digital Innovation Summit & Awards Canada celebrates Canadian organizations and their pioneering projects that are actively shaping the future of digital innovation. Our project entry for Generative AI Transformation at PwC Canada has been named a CIO Awards Canada winner for 2024, submitted by our CIO Irene Zaguskin. The application was focused on our Copilot rollout and our GenAI transformation journey.

Global and Canadian Insights

17/03/25

2025 Global Digital Trust Insights

Four key areas of opportunity for Canadian CISOs to build cyber resilience, based on our 2025 Global Digital Trust Insights.

22/01/25

28th Global CEO Survey—Canadian insights

The keys to value creation as leaders face US trade issues, climate change, generative AI, productivity concerns and other business trends in 2025.

25/10/24

Cyber foundations for GenAI success

Take a proactive approach to GenAI that considers cyber risk management and governance from the beginning.

07/10/24

Is quantum computing about to radically change the world?

Explore the quantum revolution's impact on business and society with experts on Take on Tomorrow.

Alliance and Industry Insights

19/02/25

GenAI's role in crafting intelligent CRM

GenAI is transforming CRM by automating data entry, providing insights, and boosting adoption through continuous learning, driving efficiency and growth for front-office teams.

30/01/25

PwC and Microsoft announce strategic collaboration to transform industries with AI agents

PwC and Microsoft announced a strategic collaboration aimed at transforming industries with the power of AI agents.

16/01/25

PwC Canada’s Microsoft Alliance enhances data governance

PwC Canada’s Microsoft Alliance helps a Canadian utility enhance data governance, comply with regulations, and harness data for operational efficiency and strategic decisions.

03/01/25

AI Data Input Assistant

PwC Canada’s AI Data Input Assistant uses Generative AI to generate input data for enterprise users from unstructured data in various channels, thereby improving user productivity, process efficiency and business diversity.