The latest developments in generative artificial intelligence are clearly on the minds of Canada’s chief executive officers. According to our 27th CEO survey, 59% of Canadian CEOs believe generative AI will significantly change the way their company creates, delivers and captures value in the years to come. With the majority of Canadian CEOs acknowledging the transformative potential of generative AI, organizations need to quickly determine how they'll use it to reinvent their businesses and the role it can play in supporting long-term growth.
While addressing the many unknowns and uncertainties is critical, it’s also important to acknowledge the growth opportunities. For organizations that successfully incorporate the right level of human insight and ingenuity to capture the full power of generative AI, it’s a chance to push past the discomfort this technology creates to become the market leader. But with so much happening so quickly, companies need to take action to demystify generative AI and assess the transformative possibilities it opens up.