The rapid growth of plug-in electric vehicle (PEV) sales in Canada and around the world will have a major impact on many industries, but it will be particularly profound for those that literally fuel this transition: electric utilities. With greater customer engagement and increased electricity demand, utilities will have a significant role to play as they move into an essential role in the transportation landscape.
While PEVs currently account for 1.5% of total vehicle sales in Canada, most estimates predict rapid growth toward 2030, with sales rising quickly starting in the middle of the next decade. Elsewhere, PwC Germany’s models project 55% of all new car sales in Europe may be fully electrified by 2030.
The evidence supports this growth, with countries like the United Kingdom moving to end the sale of conventional gas- and diesel-powered vehicles by 2040. Mercedes-Benz, Jaguar Land Rover, Volvo and General Motors have all announced plans to electrify their entire portfolio by various dates. And China, where more than 40% of electric vehicles are currently manufactured, is planning for annual sales of two million electric and gasoline-electric hybrid vehicles by 2020.
The rise of electric-powered vehicles is significant in itself, but broader societal and technological shifts will also have a major impact on how people get around. A recent PwC Germany report on trends in the automotive sector, Five trends transforming the Automotive Industry, provides context for utilities. The report introduces a simple way to think of the issue—electrified, autonomous, shared, connected and yearly updated (EASCY):
The move to PEVs takes us closer to a vision of greenhouse gas emissions-free transportation. This is particularly true in Canada, where about 80% of our electricity is generated from low-emission hydro, nuclear or renewable sources.
Advancements in artificial intelligence are quickly redefining transportation and mobility, progressing from safety features in today’s cars, to vehicle command in controlled environments such as highways or specific neighbourhoods, to fully autonomous transportation everywhere. The PwC Germany study suggests autonomous vehicles may account for 40% of the personal mileage driven in Europe in 2030.
Autonomous driving will make shared concepts more economically viable. It will no longer be necessary for someone to search for a shared vehicle nearby. Instead, users can order vehicles to come to where they are. In 2030, more than one in three kilometres driven could involve sharing concepts.
This refers to the networking of cars with the outside world. It includes the networking of cars with other vehicles or transportation infrastructure, such as traffic lights. It also covers the networking of vehicle occupants to give them the ability to communicate, work, surf the internet or access multimedia services during their journey.
This refers to the networking of cars with the outside world. It includes the networking of cars with other vehicles or transportation infrastructure, such as traffic lights. It also covers the networking of vehicle occupants to give them the ability to communicate, work, surf the internet or access multimedia services during their journey.
How the shift plays out will depend on several factors, notably people’s attitudes toward the various forms of mobility and how they use them. For example, how important is car ownership to them? Where do they live, and what role do technological innovations play in their lives? We’ve summarized these scenarios into three personas:
The move to PEVs takes us closer to a vision of greenhouse gas emissions-free transportation. This is particularly true in Canada, where about 80% of our electricity is generated from low-emission hydro, nuclear or renewable sources.
Advancements in artificial intelligence are quickly redefining transportation and mobility, progressing from safety features in today’s cars, to vehicle command in controlled environments such as highways or specific neighbourhoods, to fully autonomous transportation everywhere. The PwC Germany study suggests autonomous vehicles may account for 40% of the personal mileage driven in Europe in 2030.
These personas help us understand PEV adoption rates over time and get a better sense of how demand will shift. For example, as the percentage of the population in the modern persona group rises, openness to PEVs and the technologies surrounding them will go up as well.
For utilities, this transition will have a significant impact on their operations and future business. It’s important for utility companies to understand these trends and their impact on their business. In general, we can separate the discussion into impacts on the customer relationship and on the grid:
While PEVs will create new opportunities for utilities, they’ll need to be agile given the uncertainty surrounding government policies, changes in technology and consumer demand.
In Canada, many provincial policies have been supportive, but the environment is in flux. Some provincial governments, notably Quebec (with British Columbia about to rule), have given utilities a clear mandate on owning and rate-basing electric-vehicle charging infrastructure—but not Ontario or other provinces. Electric-vehicle purchase incentives vary considerably, with Ontario recently cancelling its program. The inconsistent and shifting policy environment in Canada creates uncertainty for companies looking to invest in electric-vehicle-related markets.
Other considerations include technological changes which, in the case of continually improving driving range and battery capacity, could reduce the need for public charging infrastructure. There are also questions about when and how Canadian governments will allow for autonomous vehicles. Ontario has been a leader on allowing for autonomous vehicle testing on public roads, creating questions about how the issue will play out in other provinces.
So for utilities, the electrification of road transportation presents opportunities for increased sales and new businesses and services, but it also creates risk in network operations and customer relationships.
Now is the time for utilities to get ahead of the uncertainties by building relationships and partnerships, developing their technical expertise and testing new service offerings to position themselves for the rapid shifts coming in the PEV market.