
28th Global CEO Survey—Canadian insights
The keys to value creation as leaders face US trade issues, climate change, generative AI, productivity concerns and other business trends in 2025.
It’s easy to say that change is the new normal, but that doesn’t make it any easier for companies trying to steer a path through the storm. According to our latest Workforce Hopes and Fears Survey, 66% of employees have experienced more change at work over the last year than in the previous year. In addition, over the next three years, 50% of Canadian CEOs believe technology changes will drive them to reinvent in the way their company creates, delivers and captures value. So, it is fair to say that more change is on the way and in an unprecedented pace. Navigating the path to success is particularly difficult for small and mid-sized businesses in the consumer markets space, where retail and consumer packaged goods (CPG) companies need to juggle an array of challenges, including rising costs, increasing changing geo-political circumstances affecting cross border trade, lack of access to affordable capital leading to slower adoption of new technologies and shifting market trends. Rapidly changing consumer demands are also driving these companies to find ways to become more transparent, more sustainable, and more socially responsible in order to build the trust they need to grow.
And that isn’t all. Even as they’re responding to these macroeconomic pressures, addressing emerging issues and trying to take advantage of new opportunities, retail and CPG companies need to manage their evolving talent requirements. A complex combination of shifting employee demographics and motivations, rising labour costs increasing labour shortage, and critical skills gaps related to innovative technologies is only making this task more difficult. They need to do more with less.
This is where solutions that are specifically designed for mid-size companies come into play. Companies across the consumer markets space—and beyond—are turning to these technologies to get the most out of their operations and to enable their people to drive more value and to make better and faster decisions.
Having robust core business operations—like finance, procurement and supply chain management—are table stakes for most companies in the consumer markets space today. By embracing a cloud enterprise resource planning (ERP) solution that can simplify, streamline and, to some degree, automate your core operational functions, you can improve the efficiency of your organization’s key back functions while enhancing your focus on the functional activities that truly will differentiate you from the competition.
In a short timeline, a scalable cloud-ERP solution can help growing retail and CPG companies modernize operations, boost efficiencies, and lay the groundwork for innovative tools like GenAI – all at a manageable cost.
Over 50% of Canada’s GDP is driven by small and mid-sized businesses, including those in the retail and CPG industries. These companies have equally complex businesses and intricate processes as their larger counterparts, especially if they have ambitious growth targets in Canada or in other markets.
As the factors affecting the long-term success of companies are changing on a near-constant basis, a robust ERP system can be a major differentiator for organizations looking to grow. For some companies, it can even be key to their survival. According to our Global CEO Survey, 35% of Canadian CEOs believe their businesses might not be viable in ten years, highlighting the critical need for business model reinvention.
The right ERP solution can give companies a strong foundation from which to reinvent their businesses so that they can embrace the technology advancements, operational efficiencies and innovations they need to thrive long-term.
SAP S/4HANA Cloud Public Edition is an ERP solution that gives small and mid-sized companies looking to grow the technology foundation they need to thrive. It provides companies with a structured ERP approach and a range of functional modules (e.g., finance, sales, procurement, supply chain) that are fully modular and scalable so that they can hit the ground running with essential core capabilities—like finance—and then add on additional modules over time as they are needed.
When it comes to enabling growth, a robust ERP solution can be a real gamechanger. At PwC, we can help you get the most from SAP S/4HANA Cloud Public Edition so that you can be confident that you have the technology foundation you need to scale and grow effectively. Whether you are a new start-up looking to establish robust financial processes from the get-go or a growing business looking to make your end-to-end processes more streamlined and efficient, we can help.
Our value extends far beyond ERP implementation. We leverage our extensive experience working with SAP solutions, our deep knowledge of leading practices both functionally and at an industry level, and proprietary accelerators—such as Cloud ERP ExpressOpens in a new window, which is focused on core finance processes—to enable you to get the most from your SAP implementation both immediately and incrementally.
Assessing your existing operations and challenges.
Defining your cloud modernization approach and a roadmap for change.
Evaluating the value of GROW with SAP and/or other ERP solutions for your goals.
Select the right modules for maximum ROI.
Equip you with insights and tools to speed up your ERP implementation confidently.
Utilize proprietary accelerators, like Cloud ERP Express, Industry Edge, and CPG Industry Edge, to fast track your implementation.
Below, we highlight a number of retail and CPG use cases to illustrate how we can help companies get the most out of their SAP S/4HANA Cloud Public Edition implementation.
Challenge
A retailer that already uses cloud SAP recently acquired a new brand that has been heavily reliant on manual financial processes historically. The retailer wants to quickly improve efficiencies within the brand’s financial processes while also making them consistent with other parts of their business.
Solution
By implementing the SAP finance module of SAP S/HANA Cloud Public Edition using our Cloud ERP Express package, a new finance system is set up quickly and in a way that readily integrates within their larger SAP environment.
Our team would work with the retailer to understand their strategic objectives, identify their key value drivers and pain points, build a realistic roadmap that considers both their immediate and future needs, and implement the solution quickly and in a way that is fully scalable.
Impact
Gain visibility over the financial processes of the new brand quickly.
Achieve process efficiencies while reducing and, in some cases, eliminating manual effort.
Accelerate implementation using task automation, predefined reporting mechanisms and established processes.
Facilitate the use of consistent and comparable processes between existing brands and the new brand.
Establish the backbone needed to support retail sales process integration and real time reporting (e.g., margin, sales reviews).
Challenge
A CPG company that sells both direct and through retailers wants to improve its pricing model to better incorporate distribution and supply chain costs based on whether their goods are being supplied directly to the buyer or retailer, warehouses, or distribution centres.
Solution
Using SAP, the CPG company can move away from a one-size-fits all pricing model; using the sales and supply chain modules within SAP, the CPG company can gain more visibility into their distribution costs, and build flexibility into their pricing model so that pricing better aligns with the buyer’s preferred delivery location or method.
Our team would work with the CPG company to understand how they can use SAP to not only gain better visibility into their end-to-end costs, but also to incorporate them into their pricing model and sales processes so that they can offer more competitive pricing options.
Impact
Gain transparency into the granular cost components of distribution in order to identify efficiencies.
Provide more competitive pricing that considers distribution costs based on delivery channel.
Support the identification of pain points to identify opportunities to improve efficiencies.
Partner, SAP Retail and Consumer Markets Leader, PwC Canada
Tel: +1 514 297 5610
Pinar Doğruer (“Doh-rare”)
Partner, Retail and Consumer, Consulting, PwC Canada
Tel: +1 416 687 8650