Cyber Crisis Response

Helping you prepare for and navigate cyber crises

Cybersecurity is a real and ongoing threat. In many cases, the expectation is not if an organization will become a ransomware victim, but when. As such, the focus of anti-cyberattack efforts has shifted to include prevention as well as preparation.


$3.32

million is the cost of an average data breach

PwC 2025 Global Digital Trust Insights

Our approach

The impacts of cyber incidents are significant and may cause organizations financial losses, regulatory concerns and business interruptions. Properly preparing for and effectively responding to a cyber incident will help mitigate these impacts and allow an organization to emerge stronger.

How we can help

The scope of today’s threats and risks makes it critical for organizations to sharpen their plans for a crisis. But how do you know if you’ve done enough?

Our professionals can help you assess and develop your capabilities to respond to a cyber crisis. Our services include:

  • Developing or refining an incident response plan and ransomware playbooks
  • Organizing and facilitating cyber crisis exercises (tabletops, functional exercises or simulations)
  • Performing a gap analysis of current cyber and crisis programs
  • Developing or refreshing business continuity plans to enable your organization to quickly recover and sustain operations during and after a cyber attack

When a crisis hits your organization, you’re likely to see an impact on stakeholder confidence and market value, especially if the situation plays out publicly. The impacts can be serious and long-lasting, making it critical for organizations to respond effectively.

We’ve assessed the impacts by comparing the market value of organizations perceived to have responded both well and poorly to a crisis. In many cases, companies that respond well are not only less impacted initially but also significantly outperform afterwards.

We bring resources with deep technical expertise to help organizations enable an effective response. Our services include:

  • Initial incident response assessment
  • Containment, threat intelligence and analysis
  • Real-time threat detection
  • Analysis of personally identifiable information (PII) impacted in a breach
  • Establishing a crisis management office and governance structure to prioritize, track and action response and remediation efforts, communications and operational impacts, as well as define clear ownership and accountability
  • Crisis response support to help prepare analysis and manage critical information gaps to support real-time decision-making requirements

No matter what situation you face, it’s important to uncover opportunities for your organization to emerge from the crisis in better shape by identifying lessons observed and making any changes required.

Our team of specialists brings together operations, technical cyber security expertise and crisis management and strategy professionals to help you act quickly to accelerate your recovery. We can help with:

  • Post-incident review and improvements to cyber program
  • Root cause analysis
  • After-action report and integration of lessons learned

Contact us

Edward Matley

Edward Matley

National Crisis & Resilience Leader, Partner, PwC Canada

Tel: +1 604 806 7634

Joseph Coltson

Joseph Coltson

Partner, National Cyber Forensics Investigations Leader, PwC Canada

Tel: +1 416 687 8262

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