Proactive planning for labour disruption
Organizations that invest in labour disruption planning are better prepared to continue operating during a labour crisis and emerge stronger.

In today’s digital landscape, ransomware and other cyberattacks have become a threat for organizations across all sectors. The question is no longer if an organization will be targeted, but when. Sophisticated threat actors are targeting company customer data, sensitive business information and personal employee data to increase the reputational impact and financial exposure of attacks.
In our recent Global Digital Trust InsightsOpens in a new window (DTI) survey, we found that ransomware ranks among the top cybersecurity concerns for executives. The growing sophistication of cyber threats, including the use of generative AI for deepfakes, further exacerbates these concerns.
Despite increased awareness, the top cyber threats found most concerning by global respondents to the DTI survey are the same ones security executives feel least prepared to address. This underscores the urgent need for proactive measures to help prepare organizations for a cyberattack, such as a ransomware event, and enable business continuity.
To effectively address the threat of a cyber crisis, organizations must take a proactive and comprehensive approach. Here are three key actions to consider:
Conducting a thorough risk assessment and business impact analysis is crucial. This involves evaluating the likelihood and potential impact of various cyber threats on critical operations. By identifying essential services and functions that could be affected, organizations can prioritize their defences and allocate resources effectively. This assessment should also include evaluating the readiness of management and staff to respond to a cyber crisis.
The next step is to develop a rigorous cybersecurity strategy. This strategy should include preventive measures, such as regular software updates, patch management, implementation of advanced threat detection systems, review of data governance and development of cyberattack playbooks.
Additionally, organizations should invest in employee training programs to raise awareness about phishing attacks and other common cyber threats. By fostering a culture of cybersecurity awareness, organizations can significantly reduce the organizational impact of an attack.
Establishing a comprehensive incident response plan and crisis management plan is vital. An incident response plan should outline the steps to be taken in a cyber crisis, including data backup and recovery procedures, and coordination with external partners, such as cybersecurity experts and law enforcement agencies.
The crisis management plan should designate response teams, roles and responsibilities, as well as procedures for internal and external stakeholder coordination and communication, to effectively manage and mitigate the impact of a crisis.
Regularly testing and updating the incident response plan and crisis management plan through simulation exercises helps enable the organization to be well prepared. Exercises also help teams build muscle memory to respond swiftly and effectively to a cyber crisis.
Addressing the threat of potential cyber crises, including ransomware attacks, is essential for organizations to thrive in today’s digital landscape. Organizations must prioritize cybersecurity to mitigate risks, protect critical assets, maintain customer confidence and secure long-term success.
Investing in these strategies isn’t just a necessity—it’s a strategic advantage in navigating the complexities of cyber threats.
Partner, National Cyber Forensics Investigations Leader, PwC Canada
Tel: +1 416 687 8262