Defend and thrive:

Proactive strategies to prepare for cyber crisis

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  • Publication
  • 5 minute read
  • April 10, 2025

In today’s digital landscape, ransomware and other cyberattacks have become a threat for organizations across all sectors. The question is no longer if an organization will be targeted, but when. Sophisticated threat actors are targeting company customer data, sensitive business information and personal employee data to increase the reputational impact and financial exposure of attacks.

In our recent Global Digital Trust InsightsOpens in a new window (DTI) survey, we found that ransomware ranks among the top cybersecurity concerns for executives. The growing sophistication of cyber threats, including the use of generative AI for deepfakes, further exacerbates these concerns.

Despite increased awareness, the top cyber threats found most concerning by global respondents to the DTI survey are the same ones security executives feel least prepared to address. This underscores the urgent need for proactive measures to help prepare organizations for a cyberattack, such as a ransomware event, and enable business continuity.

Three key actions to thrive in a digital landscape

To effectively address the threat of a cyber crisis, organizations must take a proactive and comprehensive approach. Here are three key actions to consider:

Conduct a proactive risk assessment

Conducting a thorough risk assessment and business impact analysis is crucial. This involves evaluating the likelihood and potential impact of various cyber threats on critical operations. By identifying essential services and functions that could be affected, organizations can prioritize their defences and allocate resources effectively. This assessment should also include evaluating the readiness of management and staff to respond to a cyber crisis.

Develop a comprehensive cybersecurity strategy

The next step is to develop a rigorous cybersecurity strategy. This strategy should include preventive measures, such as regular software updates, patch management, implementation of advanced threat detection systems, review of data governance and development of cyberattack playbooks.

Additionally, organizations should invest in employee training programs to raise awareness about phishing attacks and other common cyber threats. By fostering a culture of cybersecurity awareness, organizations can significantly reduce the organizational impact of an attack.

Establish a robust incident response plan and crisis management plan

Establishing a comprehensive incident response plan and crisis management plan is vital. An incident response plan should outline the steps to be taken in a cyber crisis, including data backup and recovery procedures, and coordination with external partners, such as cybersecurity experts and law enforcement agencies.

The crisis management plan should designate response teams, roles and responsibilities, as well as procedures for internal and external stakeholder coordination and communication, to effectively manage and mitigate the impact of a crisis.

Regularly testing and updating the incident response plan and crisis management plan through simulation exercises helps enable the organization to be well prepared. Exercises also help teams build muscle memory to respond swiftly and effectively to a cyber crisis.

Investing in cybersecurity isn’t just a necessity—it’s a strategic advantage

Addressing the threat of potential cyber crises, including ransomware attacks, is essential for organizations to thrive in today’s digital landscape. Organizations must prioritize cybersecurity to mitigate risks, protect critical assets, maintain customer confidence and secure long-term success. 

Investing in these strategies isn’t just a necessity—it’s a strategic advantage in navigating the complexities of cyber threats.

To thrive in a digital landscape, organizations must build their resilience.

Reach out to us today to learn more.

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Edward Matley

Edward Matley

National Crisis & Resilience Leader, Partner, PwC Canada

Tel: +1 604 806 7634

Joseph Coltson

Joseph Coltson

Partner, National Cyber Forensics Investigations Leader, PwC Canada

Tel: +1 416 687 8262

Holly Thompson

Holly Thompson

Director, Crisis & Resilience, PwC Canada

Tel: +1 647 965 0997