Disruptive technologies are creating both an appetite for risk and new opportunities to navigate risk. Generative artificial intelligence (GenAI), cloud foundational models and other technologies are rapidly and deeply permeating organizations, creating both exciting possibilities and new risks.
The speed at which organizations are adopting these technologies requires close attention to the legal, ethical, cyber and regulatory risks they can introduce. Yet many organizations are still scaling up their risk management response. Just 51% of Canadian respondents (57% globally) to our Global Risk Survey say preparing for technology investments triggers a review of their organization’s risk landscape.
This can limit an organization’s ability to create value from transformative technologies. Separate PwC research illustrates the importance of keeping a dual focus on AI risks and opportunities—a principle that also applies to other disruptive technologies. For example, 62% of Canadian respondents (52% globally) to our Global Digital Trust Insights survey say GenAI will lead to catastrophic cyber attacks in the next 12 months. At the same time, 80% (77% globally) say GenAI will help their organization develop new lines of business within the next three years.
We’re seeing leading risk management professionals respond by changing the way their organizations see risk. They're using advanced data and analytics tools, instilling resilience into technology investments and aligning risk mitigation strategies even closer to corporate strategy. And they recognize the importance of refreshing their enterprise risk management practices, including assessing the guardrails they have, need or must enhance to make sure they’re using GenAI responsibly and have the controls in place to mitigate risks.
This helps demystify new technologies and lets organizations deploy advanced capabilities with greater speed and confidence—creating the opportunity to gain a first-mover advantage over competitors.
Risk professionals who take a human-led and tech-powered approach to managing risk can provide timely input into technology investment decisions and accelerate value-creation opportunities.
Applying the following principles can enhance trust in how your organization uses emerging technologies and turn risk into an enabler of change, growth and resilience.
Our survey shows most organizations are still scaling up the human-led processes and technology-powered tools needed to manage the risks and capture the value of disruptive technologies.
This means the opportunity for early advantage is still available to those bold enough to move quickly and balance risks with the rewards of embracing emerging technology at speed.
Partner, National Enterprise Systems & Cloud Risk Advisory Leader, PwC Canada
Tel: +1 647 834 5025
National Digital Risk Solutions Leader and Americas Cloud Risk Capabilities Leader, PwC Canada
Tel: +1 416 941 8464