As complex global forces of change and the threats they bring converge, Canadian organizations need to consider the implications for their people, including the wide range of workforce risks that are emerging. Those organizations that get a proactive handle on and take a holistic approach to these workforce risks stand to benefit in many ways, notably through enhanced competitive advantage and improved financial performance. We saw evidence of this in our 2023 Global Risk Survey, in which the vast majority (84%) of organizations identified as being leaders in risk management reported improved financial performance through their approach to risk.
Workforce risks typically stem from the ways employee actions and behaviours affect their employers or involve external forces that impact their people. Consider, for example, the impacts of generative artificial intelligence, a technological disruptor that offers many opportunities but also carries significant risks and implications for both organizations and their employees.
An important priority for organizations looking to adopt generative AI will be ensuring they have the right people with key skills to see the full benefits of the technology. At a time of competition for and shortages of talent, the lack of skills in areas like AI represents an important workforce risk, especially given the pressures on organizations to reinvent their businesses through investments in technology. We saw evidence of this concern in our latest Global CEO Survey, in which 53% of respondents said a lack of skills was inhibiting their organization from changing the way it creates, delivers and captures value.
These are just some of the reasons why organizations need to make workforce risk management a strategic business priority. Beyond the implications for access to skills and talent, key impacts include those related to an organization’s ability to navigate a changing regulatory and compliance landscape, optimize its strategy and operating model and protect and enhance its brand. Returning to the example of generative AI, other workforce risks stem from the need to ensure a just transition for employees whose roles are displaced as well as guard against cybersecurity and data privacy threats that can harm an organization’s reputation internally and externally and impact shareholder value.
While organizations have always faced workforce risks to one degree or another, they’ve increased significantly due to complex global forces that create new challenges and standards organizations must adapt to.
Implications for organizations |
Examples of workforce risk created |
|
---|---|---|
Technological disruption |
Technology creates tremendous opportunities for value creation but also presents possibilities for risks and disruption. |
Employee behaviours are often key contributors to vulnerabilities leading to cyberattacks that reduce trust and open an organization up to regulatory scrutiny and compliance risks, all of which can affect financial performance and shareholder value. |
Demographic shifts |
We now have five different generations in the workforce, each with different experiences influencing their needs and expectations. |
A more socially aware younger generation might want their employer to take a public stand on controversial issues, which can create internal pressures and conflict and impact the organization’s brand and reputation externally. |
Climate change |
Organizations need to rethink their footprint and operations in light of the wide-ranging impacts of climate change, as well as consider employees’ concerns and views about this key global challenge. |
Organizational resilience may suffer if companies fail to ensure employee safety and provide the workforce with the resources needed to continue operations in the face of the physical disruptions caused by climate-related events. Generational issues also come into play here, with younger workers more likely to be concerned about a company’s impact on climate change and wanting to work for organizations that reflect their values. |
Social instability |
Ongoing societal changes and growing concerns about social equality are creating new pressures and eroding trust in institutions and organizations. |
Amid a heightened focus on diversity and inclusion and the introduction of equity initiatives like pay transparency laws by governments across Canada, organizations that fail to meet rising expectations and evolving compliance requirements may see negative impacts on their internal and external image and their ability to attract and retain people with key skills. |
A fracturing world |
An increasingly uncertain geopolitical environment creates added challenges for organizations navigating evolving local and international issues. |
Geopolitical volatility heightens risks for organizations that have employees in regions where conflict breaks out. |
While these forces have been playing out for some time, they continue to intensify and layer on top of each other to further heighten the increasingly interconnected workforce risks they create. And while an organization may be able to deal with an issue or crisis related to one of these risks, it might find itself crippled when multiple events happen at the same time.
Adding to these challenges is the ongoing decline of societal trust, which only increases the need for leaders to better understand and mitigate their workforce risks given how they can impact an organization’s reputation and how both their people and their wider group of stakeholders view an organization. More than ever, companies are coming under intense scrutiny of their actions, whether a result of the spread and amplification of information (and disinformation) on social media or rising expectations from stakeholders. Among those keeping a close eye on what organizations are doing are regulators, which continue to roll out new regulations that bring significant implications for workforce risks given both the need to ensure compliance and some of the people-related requirements they introduce (see below for more details).
As they navigate these heightened expectations in an increasingly complex environment, how have Canadian organizations been responding? Typically, organizations start considering these issues as a reaction to events facing the business, the industry it operates in or society more broadly. More often than not, responsibility for managing the workforce risks caused by these events falls to human resources functions, which tend to respond in the ways they know best by, for example, rolling out a new policy or training.
The tendency to react to events means organizations may miss key risks or allocate significant resources to issues that aren’t their top priorities. A more proactive approach would involve taking the time to assess and understand the full range of issues they face, but recent studies show opportunities for Canadian organizations to do more to measure their exposure to risks and embrace new ways to navigate them. As we found recently in our Global Risk Survey, only about half (54%) of Canadian respondents have implemented an effective horizon scanning capability that offers a more holistic view of their risk landscape.
And by focusing the responsibility for managing workforce risks on the HR function, responses may deal with only part of the organization, whereas the most effective approach might require changes involving other areas of the business. Training initiatives on ethical behaviours, for example, may not be sufficient to address many of the workforce risks related to generative AI. While involving the HR function in such training is likely critical to managing these risks, it’s also important to bring in technology leaders to consider the need for measures like implementing an identity access management program to prevent disclosures of confidential information—such as employee salary or health data—through adoption of a generative AI tool.
The approach taken by many organizations means they may not fully benefit from the competitive advantages and improved financial performance seen by those that adopt best practices around managing risk and enhancing compliance. For example, they may miss out on the cost savings a more holistic approach can deliver by directing resources and investments to an organization’s priority workforce risks that offer the biggest opportunities for value creation or preservation.
The key to harnessing those benefits is to take a more strategic, enterprise-wide approach to workforce risk that’s underpinned by human insight and technology and rooted in the organization’s purpose and values. This means upskilling your teams and using data-driven tools to better understand, monitor and report on your organization’s workforce risks, determine your risk appetite and thresholds and prioritize areas that require the most attention and resources. This gives you a comprehensive view of your workforce risks so you can then take a broader perspective that supports and engages key functions across the organization in any changes made in response.
For organizations that take the time to fully assess their workforce risks and embrace new approaches to managing them, the impacts on the business can be significant. We’ve seen, for example, organizations achieve powerful outcomes through broad, purpose-driven transformation programs based on instilling the right culture and behaviours across their workforce. The result has been organizations that are better able to attract and retain key talent, enjoy stronger relationships with their customers and regulators and have a workforce ready to be ambassadors for their employers.
Successes like these show the opportunities available for organizations to strengthen their resilience through their workforce. By harnessing the power of technology and data in new ways and bringing more diverse, multidisciplinary perspectives and capabilities to discussions about workforce risks, organizations can turn an increasingly complex landscape into an enabler of growth and change as they face the challenges ahead.
To help Canadian organizations navigate these challenges, we’ve built a workforce risk diagnostic tool that provides them with insights into their unique issues. It incorporates more than 400 risks to help organizations assess and understand their enterprise-wide workforce risk landscape. It’s all part of our workforce risk integrated solution, which combines the insights of our broad range of subject matter experts with technology to help organizations adopt a more proactive approach and create new value.
Partner, National Risk and Governance Services Leader, PwC Canada
Tel: +1 780 441 6880