Our media practice work with businesses to address both the challenges and opportunities presented by digital transformation, assisting them shift from traditional business models to businesses, brands and revenue streams that leverage digital content and platforms. We work with clients across a wide range of key industry sectors including: television, film, music, internet, video games, advertising, publishing, radio, out of home advertising, sports, business information, casino gaming, and more.
In a world where the media industry’s growth is lagging behind the global economy, profitable growth will increasingly come from capturing market share rather than from expansion in the overall market. In response, media companies worldwide have embarked on a quest to create the most compelling, engaging, and intuitive user experiences. And as companies adapt, invest, experiment, and innovate to secure higher revenues and market share, they’re driving and capitalising on profound shifts in six key areas: business models, value chains, technology, content strategy, deals, and regulation.
Many segments are at a tipping point where companies must be flexible and innovative to capture new growth streams through emerging business models. For example, in recorded music, labels are reaping big gains in performance rights as streaming becomes the dominant revenue source.