Five priorities for accelerated reinvention:

Consumer Markets in the Middle East PwC’s 28th Annual Global CEO Survey

ceo me 28
  • Insight
  • March 17, 2025

"Consumer Markets CEOs in the Middle East are actively pursuing reinvention, setting the pace on AI adoption and making climate-friendly investments. While they are confident about an immediate revenue growth, they recognise the pressing need to reinvent to ensure longer-term viability. Deal activity has been particularly high in the Consumer Markets industry, as CEOs are compelled to blur traditional industry boundaries and expand their customer base in search of new domains of growth."

Norma Taki, Partner, Middle East Consumer Markets Leader

Five priorities for accelerated reinvention:

01

Accelerate reinvention plans

02

Investigate the potential of GenAI

03

Plan for multiple, diverse, internal and external threats

04

Prepare for growing demands around sustainability

05

Seek out opportunities beyond traditional boundaries

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