Consumer Markets in the Middle East PwC’s 28th Annual Global CEO Survey
Five priorities for accelerated reinvention:
"Consumer Markets CEOs in the Middle East are actively pursuing reinvention, setting the pace on AI adoption and making climate-friendly investments. While they are confident about an immediate revenue growth, they recognise the pressing need to reinvent to ensure longer-term viability. Deal activity has been particularly high in the Consumer Markets industry, as CEOs are compelled to blur traditional industry boundaries and expand their customer base in search of new domains of growth."
Five priorities for accelerated reinvention:
01
Accelerate reinvention plans
02
Investigate the potential of GenAI
03
Plan for multiple, diverse, internal and external threats
04
Prepare for growing demands around sustainability
05
Seek out opportunities beyond traditional boundaries
Related content
Contact us
Norma Taki
