Middle East Workforce Hopes and Fears survey 2024

Rapid shifts in how and where we work have highlighted the gap between existing skills and those required for jobs in the digital world.
Upskilling the Middle East workforce to bridge the digital divide is a complex problem that requires business leaders, governments and educators to work together to make the world a more resilient, more capable and more inclusive place.
We’ve been on a journey to upskill our own people and we’re excited to share what we've learned and help businesses, governments, local communities and individuals accelerate their upskilling journey.
Upskilling our business, clients and communities in the region means providing people with the knowledge, skills and tools they need to adapt to the digital future. At PwC Middle East, this goes beyond just driving business value. We’re giving our people opportunities to apply their skills beyond the workplace, helping build a more diverse, tech-skilled workforce, and creating ground-breaking digital solutions for our clients and our communities. There is an urgent need for organisations, governments, educators and citizens to come together to find solutions to this growing problem and we are committed to playing a part in tackling this.
Realizing ROI from upskilling efforts
Providing employees with the skills necessary to compete
Engaging disaffected, disengaged employee culture
Motivating the workforce while transforming
Managing disruption to industry and business
Building on our work with clients, we are working with other organisations across the world like UNICEF, to improve digital skills in communities where the need is greatest. Still, more must be done if we are to ensure everyone has the opportunity to learn, work and participate in the digital world. This is at the heart of our purpose.
Organisations are transforming their workforces to drive productivity, innovation and growth. Upskilling is key. It’s about anticipating the right skills for the future, laying the cultural foundation, delivering modern upskilling programmes, and building a learning and development function with the right EdTech to deliver a vastly better return on upskilling investment. Find out how we can help you upskill.
Our New world. New skills. investment started with digitally upskilling our own people. We invested in learning applications and immersive training programs for our people to develop storytelling, data analysis, visualization and automation skills. Watch the video to learn how Patricia is able to experiment and innovate in ways that are meaningful to her everyday work, and how we’re bringing this approach to life for our clients and the communities we serve.
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Randa Bahsoun
Partner, Government & Public Sector Labour and Social Development Leader, PwC Middle East
Tel: +971 4 304 3487
Director, Government & Public Sector and New world. New skills. Driver, PwC Middle East