Five priorities for accelerated reinvention:

Health Industries in the Middle East PwC’s 28th Annual Global CEO Survey

ceo me 28
  • Insight
  • March 17, 2025

"The reinvention imperative has reached a critical point as factors such as GenAI, industry convergence and the war on talent rapidly transform the business landscape. Health industries CEOs in the Middle East are confident of revenue growth, are active in the deals space, making progress on AI adoption, and have ambitious plans to develop their workforce at a pace faster than other industries. However, the availability of key skills is a concern for CEOs - suggesting that competition for the best talent, and for digital and AI skills in particular, will be intense."

Lina Shadid Partner, Health Industries Leader PwC Middle East

Five priorities for accelerated reinvention:

01

Accelerate reinvention plans

02

Invest in GenAI – an enabler of reinvention

03

Plan for multiple, diverse, internal and external threats

04

Focus on green investments

05

Look beyond traditional sector boundaries

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Health Industries Lead, PwC Middle East

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