Five priorities for accelerated reinvention:

Transport and Logistics in the Middle East PwC’s 28th Annual Global CEO Survey

ceo me 28
  • Insight
  • March 17, 2025

"Driven by the rapid growth of transport and logistics in the region, CEOs in the Middle East remain confident in their revenue growth prospects. The abundance of opportunities is driving the need to adapt to the market and reinvent businesses. Transport and logistics CEOs are also increasingly embedding AI into their core strategies to stay competitive. However, they recognise the growing threats of geopolitical turmoil, as well as cyber risks as the industry continues to digitise and innovate. While optimistic, they are aware that the war for talent has clearly reached the industry in the Middle East. Sustainability remains a key focus, with CEOs proactively making climate-friendly investments - significantly more so than in other sectors."

Dominik Baumeister Partner, Transport and Logistics Leader, PwC Middle East

Five priorities for accelerated reinvention:

01

Accelerate your reinvention plans

02

Explore the potential of AI and GenAI

03

Plan to mitigate a diverse range of threats

04

Explore opportunities beyond traditional boundaries

05

Prepare for growing demands around sustainability

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Dominik Baumeister

Partner, Transport & Logistics, PwC Middle East

+971 (0) 54 793 4243

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