Five priorities for accelerated reinvention:

Financial Services in the Middle East PwC’s 28th Annual Global CEO Survey

ceo me 28
  • Insight
  • March 17, 2025

"The financial services sector in the Middle East is in the process of a massive change, as digital technology transforms operations, security and the customer experience. Financial services CEOs are well aware of the reinvention imperative and are busy adapting to the megatrends by embedding AI into their operations and prioritising climate-friendly investments. However many CEOs feel particularly exposed to technological disruption in the year ahead. To stay ahead of the curve, they must remain vigilant to how these shifts are redefining the way the industry creates, delivers and captures value, while addressing the emerging threats that accompany the rapid transformation."

Sanjay Jain, Partner, Financial Services Consulting Leader PwC Middle East

Five priorities for accelerated reinvention:

01

Continually reassess your reinvention plans

02

Focus on appropriate, responsible adoption of AI

03

Plan for multiple internal and external threats

04

Prepare for growing demands around sustainability

05

Review your acquisition strategy

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