
As technologies develop, a totally different way of doing banking will continue to disrupt Financial Services in more ways than one. Rapid technological advancements require banks (and the overall financial services sector) to focus on efficiency, transparency, and experience. This sentiment was mirrored in our inaugural Financial Services Horizons – Annual GCC Leadership Summit featuring Banking futurist, Brett King.
Over three days, multiple sessions and presentations were held, where our financial services leaders and clients engaged with Brett King, in discussion on what the future holds for financial services and what key trends will shape the future of banking.
Brett King defined Bank 1.0 as the advent of banking, dating back to the 13th and 14th centuries. Banking at this time revolved around the concept of pledging that the depositor’s money was safe. The next era appeared centuries later, in the early 1970s when service banking was introduced. Banking 2.0 saw the rise of the first Automated Teller Machines (ATMs), which gave access to branch banking outside hours. Setting up of call centres also gave birth to “multi / omni-channel” banking.
Banking 3.0 was powered by the popularisation of the smartphone and coincides with the launch of the first Apple iPhone in 2007. For the first time, customers were able to “break-free” from the “gate-keeper” approach that bank branches had maintained for decades. Starting 2017, the world has been witnessing Banking 4.0 or the “experience era”. This has been powered by disruptions such as mobile wallets and many others, driven by fintechs across the globe.
Bank 1.0 | Bank 2.0 |
Bank 3.0 |
Bank 4.0 |
13-14th Century till 1970s | 1970s-2007 |
2007-17 | 2017-50 |
Valium mortem (pledge (till) death) French – gag morte English – mortgage |
Service banking (ATMs) Access to branch banking outside physical hours via call centres “multi-channel” adaptation / omni-channel |
Smartphone era Mobile broke the “gate-keeper” model that bank branches had maintained for so long |
The experience era Disruptive business models (e-commerce revolution was Internet’s 1st disruption) Wallets fintechs |
By the middle of the 21st century, we will enter the Banking 5.0 era, which will be driven by autonomous and programmable markets and currencies.
We identified five no regret moves for our clients that will help attain Banking 5.0 and offer ubiquitous banking to their customers.
Many financial services organisations would relate to the existence of a dual culture, with elements that are traditional alongside digital ones. Without any doubt, the future is digital, and a must win for those looking for success. Digital must be woven in the organisation’s DNA, starting from the boardroom. As Brett highlighted, China’s Ant Group is a leading example having a team of technology experts across their Board (they currently have 8 board members, all are either STEM graduates or have led several digital initiatives for their previous employer(s)). Another successful example cited is DBS, which brought in technology experts from other organisations (such as Microsoft) to set up their digital bank. Brett also cited the example of JPMorgan Chase & Co. employing more programmers / coders than Meta.
Forgetting legacy is also crucial – many banks aim to become technology organisations but are often slowed down by their DNAs. MOVEN bank was the first bank to break a barrier in the US by offering digital onboarding to customers (after seeking approval from the regulator by educating them). Incumbent banks should also be comfortable with following fintechs, for instance, rather than always trying to reinvent the wheel.
There are several examples of success by following a digital first approach. A prominent one is Warren Buffet backed Nubank in Brazil that targeted unbanked customers, which were never enticing for traditional banks. Today 98% of its customer support is powered by AI, and leveraging its incredible referral program, the bank has grown its customer base to 70 million within 9 years of its existence. It became the largest bank (by Market Cap) in December 2021 with its IPO. Other emerging markets, such as India, have proven that branch banking does not drive inclusion, mobile phone does.
In the Middle East region, Brett highlighted a clear shift in consumer behaviour and predicts a rapid redistribution of wealth driven by a gig economy. He also applauded governments and regulators in the region for their forward thinking (for instance, Vision 2030 clearly calls for ‘open banking’). The existing and in-process digital infrastructure will also offer ease of digital onboarding for traditional banks (that choose to go that route).
Clearly, the way forward for banks is challenging, yet exciting. Imbibing a digital first culture and embracing emerging technologies, particularly AI and cloud, will ensure that banks sail smoothly through their digital transformation. These new technologies will allow them to remain relevant and competitive in today’s world as well as offer efficient, transparent, and experiential services that consumers are increasingly demanding. Learning from fintech’s by adapting their bold and fearless culture as well as joining forces with them (rather than trying to compete) will help today’s banks to cement their place in the future. Lastly, the excitement that futuristic banking brings, is just starting - soon we will be looking at wearable banking, for instance, powered by augmented reality (AR) and smart glasses. Predicting cash flows will also become reality - banks will be able to offer credit, for instance, to customers without them asking for it. Wallets are undoubtedly the future of banking, in Brett’s words “the Kodak moment” for the industry. Smart cities of tomorrow will require banks of the future - cashless and omnipresent.
Sanjay Jain
Partner, Financial Services Consulting Leader, PwC Middle East
Tel: +971 56 676 5946