Achieve peak performance with our sports business expertise

Sports Advisory Hub

The Middle East has enjoyed a unique sporting heritage, given its passion for traditional as well as more modern-day sports. Today, the region has cemented its position as a global sporting hotspot with its state-of-the-art facilities and infrastructure, investment in popular sporting competitions and events, and the promotion of sports tourism to move away from its dependency on oil. Building a robust sports sector has been a top priority for regional governments that are fully cognisant of sports' role in building cohesive communities and boosting the region's well-being and health.

At PwC Middle East, we understand the dynamic landscape of our regional sports industry, and we're here to help sports leaders, from governing bodies to clubs and sports investment companies, unlock their full potential.

We are recognised globally for our expertise and have supported clients across multiple countries and in various traditional and non-traditional sports. Our team of market-leading experts is dedicated to providing specialised knowledge and invaluable insights that drive positive change, overcome significant challenges, and maximise value. We empower our clients to capitalise on exciting growth opportunities, shaping the future of the sports industry as part of the region’s overall transformation.

How can we help our clients?

Our experience in the Middle East spans diverse projects, such as developing comprehensive national level sport strategies and business cases for authorities, providing strategic support to government entities, and acting as trusted advisors for clubs, sports governing bodies, commercial partners, and investors.

PwC's powerful worldwide network connects you with an elite clientele, encompassing visionary club and franchise operators, influential leagues and international bodies, forward-thinking governments, and savvy private and institutional investors. Joining forces with PwC Middle East means gaining access to a global network of sports thought leaders.

As part of an international firm, PwC Middle East's Sports Centre of Excellence collaborates seamlessly with our audit, tax, risk advisory, and consulting teams, offering clients a wide range of services to address issues related to the sport sector. Leveraging the collective expertise of over 200,000 colleagues worldwide, we deliver comprehensive solutions tailored to your specific needs.

Discover how PwC Middle East can help you navigate the ever-evolving sports industry landscape, seize untapped opportunities, and achieve unparalleled success. Unleash your potential with us.

How we can help

Sports ministries, the National Olympic Committee and sports federations
Leagues, clubs and academies
Mega sports events organisers
Esports and gaming entities
Participation and sports for all bodies
Regional authorities

Sports ministries, the National Olympic Committee and sports federations

We help you devise new strategies, providing clear pathways for identifying new talent, planning and operating sports facilities, and enabling you to create frameworks for high performing athletes.

National sport strategies
Federation development strategies
Sport discipline focused strategies
High performance strategies
Talent identification & development
Target operating model design
Sports facilities planning & operations

Leagues, clubs and academies

We understand the increasing international appeal of sports leagues, clubs and academies and strategically position you to compete for attention on a global scale. We will work with you to hone your business and operations strategy, positioning you as a thought leader in this field.

Privatisation of sports clubs
Business and strategic planning
Operating model design
Fan engagement strategies
Media rights
Sponsorship and partnership strategies

Mega sports events organisers

If you’re bidding for or organising a major international sporting event, we will advise you on financial feasibility, budgeting, project planning and management to help you deliver successful events despite growing capital investment and personnel challenges and the increased scrutiny of legacy and sustainability issues.

Mega sports events strategy and execution
Project management of mega sports events
Event legacy planning
Event bid support

Esports and gaming entities

We offer you strategic insights and knowledge to look for opportunities in the growing esports and gaming market in the region where you can develop talent for esports excellence, create better access to infrastructure and provide a sustainable ecosystem, with good governance.

Esports and gaming sector strategies
Esport talent identification and development
Esports clubs development

Regional authorities

We enable you to evaluate opportunities and make informed decisions to improve sports infrastructure in the region, monitor and analyse global trends to identify best practices.