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For the past eleven years, PwC has surveyed thousands of consumers across the globe every year to track their shopping behaviour, lifestyle habits and more. This year, we focused on 19,000 urban consumers in 29 countries, including 1,002 respondents in the Middle East region.
The aim of the survey was to get an in depth look at consumers in Abu Dhabi, Dubai, Riyadh, Jeddah and Cairo — to really understand where and how they shop, what their lifestyle is like and why they choose to live in their city.
The findings highlight the unique differences between the consumers in the region and the ongoing transformation that our cities are experiencing compared to global.
Our new report is based on a Global Consumer Insights Survey COVID-19 Pulse – a snapshot survey that analyses how consumer attitudes in the region have been affected by the lockdown. It identifies key regional trends to watch in a retail landscape likely to be impacted by social distancing and other virus-suppression measures for some time to come.
Consumers in the Middle East and globally are still shopping both in-store and on their smartphones. Interestingly, we see a revival of the tablet as the number of consumers using this shopping channel has increased by 12% in the last two years.
Consumers in Abu Dhabi:
We surveyed a total of 19,098 urban consumers in 29 countries, including 1,002 in the Middle East, between August and September 2019 to understand their shopping habits, lifestyle and preference for their city. In the region, we focused on five key cities: Abu Dhabi, Dubai, Riyadh, Jeddah and Cairo.