Digital acceleration: Fueling the ambition for transformation success in Saudi Arabia

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  • Publication
  • June 02, 2024

Effective transformation strategies are essential for organisations to navigate the complexities of modern global markets, harness opportunities, and overcome challenges for sustainable growth. 

In the Middle East we are witnessing significant transformation, with national initiatives aimed at diversifying economies, modernising societies, and reducing dependence on oil. These efforts highlight a growing recognition of the need for long-term sustainability and development. 

The Kingdom of Saudi Arabia has been a prominent player in this wave of change. The Kingdom’s Vision 2030 is aimed at building a knowledge economy and its success will be crucial not only for Saudi Arabia but also for the region's overall economic stability and growth. 

The country’s transformation efforts centre around human capital development, establishment of strong governance foundations, and adoption of digital technology to drive diversification, and sustainable growth. This is also reflected in our 27th CEO Survey: Saudi Arabia findings that indicate a robust confidence and optimism among business leaders in Saudi, as they continue to reinvent their businesses by embracing emerging technologies, such as GenAI, while recognising the need to build climate resilience and improve the energy efficiency of their businesses.

This report explores how digital technologies tackle transformation challenges to enhance decision-making, efficiency, resource use, and compliance. 

Our work with our client demonstrates how digital initiatives bolster operations, customer experiences, and innovation. It also explores AI's transformative impact on business transformation. Additionally, it provides a strategic roadmap for organisation leaders, emphasising the importance of investing in digital infrastructure, nurturing an innovation culture, and harnessing AI for improved efficiency and growth.


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Danny Karam

Transformation Management Unit - Technology, Media, and Telecom Lead Partner, PwC Middle East

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Abdallah AlGhoul

Transformation Management Unit - Director, PwC Middle East

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Bassam Hajhamad

Bassam Hajhamad

Qatar Country Senior Partner, PwC Middle East

Ahmed AlKiswani

Ahmed AlKiswani

Partner, Regional Financial Services Leader, PwC Middle East

Tel: +97450098446

Dmitry Lukin

Dmitry Lukin

Qatar Financial Services Consulting Director, PwC Middle East

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