AI-powered healthcare:

Shaping the future of population health

Shaping the future of population health
  • Publication
  • March 03, 2024

Artificial Intelligence has the potential to bring about transformative change in Population Health. This report explores three critical areas where AI will play a pivotal role in shaping the future of population health management.

Population health focuses on a broad spectrum of factors that influence health outcomes. It is an approach that seeks to improve the physical, mental, and social well-being of communities through the meticulous analysis of health determinants, including socioeconomic factors, environment, lifestyle choices, and genetic predispositions.

Traditionally, the practice of population health has focused on a narrow set of information, including health records and survey-based data. This produced limited clinical-focused insights, leading to broad care plans and interventions across differing patient segments with diverse care needs. The application of AI marks a shift in the science and execution of population health through three pivotal stages of understanding, insights, and action: 

  1. Diverse data integration and contextualisation, where AI algorithms assimilate a wide array of data types - from electronic health records to genomic data, environmental variables, and real-time monitoring - creating a holistic view of population health. 

  2. Intelligent insight synthesis and prediction, where AI harnesses this integrated data to uncover deep insights, forecast health trends, and identify risk factors with unprecedented accuracy. 

  3. Personalised, precision orchestration and action, where insights are translated into targeted, precise interventions and care plans, orchestrated between the population health leader, clinicians, case managers and individuals, thereby elevating the effectiveness and efficiency of population health initiatives.

Figure 1. Applications of AI elevating the science and execution of population health

The GCC region is leading the way in this population health revolution with AI. In recent years, the nations across the region have begun to evolve their care delivery models to more value-driven, community-centred care. Guided by the national transformation visions across the region, the GCC countries in particular are becoming leading pioneers in innovative population health strategies enabled by AI applications and emerging health technologies. 

Find out more. Download our paper now!

Contact us

Janahan Tharmaratnam

Partner, Healthcare, Life Sciences & Bio Tech, PwC Middle East

Email

Richard Jenkins

Chief Medical Officer, PwC Middle East

Email

Syed Zaffer

Senior Manager, Health Industries, PwC Middle East

Email

Zarah O'Reilly

Manager, Health Industries, PwC Middle East

Email

Follow us