US$320 billion—that’s the Middle East economic growth that AI will provide by 2030, according to PwC research. Who will get the biggest share of this prize? Those who take the lead now.
AI is automating tasks that require human cognition, such as fraud detection and maintenance schedules for aircrafts, cars and other physical assets. It’s augmenting human decisions on everything from capital project oversight to customer retention and go-to-market strategies for new products.
Researchers and entrepreneurs around the world are striving for autonomous AI that won’t need human intervention to make even highly complex decisions. That means new business models everywhere, whether financial services, healthcare, energy and mining, industrial products, or media and entertainment.
There are risks, but we know how to manage them. Audit algorithm outputs for accuracy. Integrate cybersecurity. Ensure human control of sensitive processes. Be a first mover so it doesn’t leave you behind. Adopt responsible AI that benefits society. Protect privacy and keep algorithms bias-free.
With AI pilots and projects live all over the globe, and new use cases added daily, at PwC we’re already veterans at helping clients navigate the new world of AI safely and strategically.