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We are human-led, tech-powered and committed to deliver consulting services that drive business transformation, empower workforces, and build trust in an era of unprecedented and almost chaotic growth in GenAI.
For the past 75 years, scientific research has invested significant efforts in designing, building, and testing different machine-based systems that can operate with varying levels of autonomy to make decisions, predictions, and recommendations.The theoretical groundwork by Mathematician and Computer Scientist Alan Turing laid the foundation for Artificial Intelligence (AI) to evolve from basic rule-based systems to sophisticated machine learning algorithms all the way towards its contemporary technological landscape, where the spotlight is now on the latest iteration of this transformative technology – Generative Artificial Intelligence (GenAI).
Ali Hosseini
Chief Technology Officer, PwC Middle East