As AI and data take centre stage in the Middle East’s digital transformation, PwC Middle East is leading the charge with a consulting-led, end-to-end approach. Recognised in IDC’s latest vendor profile, our data and AI practice is helping businesses and governments unlock value, drive operational efficiencies, and fuel innovation.
Governments today face a critical challenge - meeting the ever-growing expectations of their citizens. People demand faster, more personalised services, along with greater transparency, responsiveness and efficiency in governance. However, traditional decision-making processes are often slow and reliant on outdated data. They create a gap between what citizens expect and what governments can deliver.
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Publication
As the world grapples with increasingly complex global challenges, exploring SBT and its benefits is crucial for the private and public sectors. Government initiatives across the GCC, such as Saudi Arabia's Vision 2030 and the UAE's Vision 2050, are placing sustainability at the forefront of their economic diversification plans. Since the launch of Vision 2030 in 2016, Saudi Arabia has undergone a significant transformation, and as it enters the third phase of this journey, the focus has shifted toward sustainability, digital transformation and long-term growth - prioritising high-impact outcomes, sustainable practices and technological innovation1. This phase emphasises the need to align socio-economic goals with environmental sustainability, while leveraging digital solutions to ensure efficient execution.
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The Middle East is rapidly becoming a data centre powerhouse, with capacity in the region projected to triple, from 1GW in 2024 to 3.3GW over the next five years.
Interview
During our coverage of the LEAP 2025 technology conference, held in the Saudi capital, Riyadh, we met Mr. Stephen Anderson, Partner and Head of Markets at PwC Middle East. The company recently released a report on achievements under Vision 2030. Mr. Anderson shared with us what PwC has focused on recently, its role in the region, and its current emphasis on technology.
Publication
The Middle East’s sports industry is growing fast. Governments and investors are backing major events, building new stadiums, and expanding grassroots programs. With Saudi Arabia set to host the 2034 FIFA World Cup and investments in Esports, women’s sports, and digital fan experiences on the rise, the region is shaping the future of sports.
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The Middle East has experienced a swift trajectory of emerging technologies over the past few years, driven by increasing recognition of their potential to foster a culture of innovation and connectivity, as well as contributing to global competitiveness and economic diversification. This report explores the concepts that will dominate the technology landscape’s conversations in 2025, and offers a glimpse into the success stories of emerging technologies in the Middle East. It also emphasises the importance of organisations establishing their own research and development teams to secure a competitive edge and stay ahead of the curve.
Publication
The Kingdom of Saudi Arabia is rapidly advancing in healthcare innovation and the adoption of cutting-edge medical technologies, embracing AI-driven diagnostics, precision medicine, and the use of advanced medical devices.
A Middle East government had a portfolio of digital and non-digital government services which were delivered in a fragmented way through multiple platforms. They included healthcare, education, business, culture and tourism, housing, transport, and law and order.
Learn how Qatar Development Bank (QDB) has dramatically reduced the time needed to meet QDB’s regulatory obligations, while eliminating errors and ensuring consistency between internal and external reports.
A transport authority in the Middle East wanted to understand its current artificial intelligence (AI) capabilities and needs, and accelerate AI adoption and innovation across the organisation. The authority is responsible for the city’s transport networks and services, including public transport operations, road maintenance, traffic management and driver and vehicle licensing.
During the first wave of the COVID-19 pandemic, the health ministry of a Middle East government became concerned that people who needed medical attention were staying away from hospitals and clinics, and wanted to find a way to use digital tools to continue to offer care remotely, both for initial diagnoses and on-going treatment.
One of the world’s leading global and regional industrial companies, and a leader in the GCC region, wanted an independent review of the cybersecurity of its core manufacturing operations, covering both the information technology (IT) and operational technology (OT) used in its plants worldwide. The aim was to ensure a consistent level of cybersecurity control at every site, and across both types of technology.
PwC Middle East and Microsoft have strengthened their global partnership at LEAP 2023 in Riyadh, to support government and private entities in their digital transformation and cloud migration journey in Saudi Arabia. The collaboration will focus on cloud transformation, business process automation and technology consulting, addressing the present and future needs of clients across Saudi Arabia. Learn More
