28th CEO Survey: Middle East findings
Optimism about regional economic growth, an unwavering resolve to reinvent, leading on the rapid adoption of GenAI and a renewed determination to tackle the climate crisis top the agenda for 2024.

Optimism about regional economic growth, an unwavering resolve to reinvent, leading on the rapid adoption of GenAI and a renewed determination to tackle the climate crisis top the agenda for 2024.
Governments today face a critical challenge - meeting the ever-growing expectations of their citizens. People demand faster, more personalised services, along with greater transparency, responsiveness and efficiency in governance. However, traditional decision-making processes are often slow and reliant on outdated data. They create a gap between what citizens expect and what governments can deliver.
Reinvent your business model and meet the future.
Publication
As AI and data take centre stage in the Middle East’s digital transformation, PwC Middle East is leading the charge with a consulting-led, end-to-end approach. Recognised in IDC’s latest vendor profile, our data and AI practice is helping businesses and governments unlock value, drive operational efficiencies, and fuel innovation.
Interview
Fast Company Middle East & PwC at LEAP - With significant investments in AI infrastructure, talent, and startups
Interview
Experts discuss scaling AI, overlooked opportunities, key risks, and policies shaping the region’s future.
Blog
As Saudi Arabia positions itself at the forefront of regional change through Vision 2030, organisations are facing unprecedented pressure to scale and transform rapidly. With these ambitions in mind, managed services have emerged as a critical enabler. This article explores how they drive innovation, speed, and resilience, cementing the Kingdom as a regional hub for transformation under Vision 2030.
Blog
Qatar is looking ahead to an era of transformation and growth, which is underpinned by its Third National Development Strategy (NDS-3). The journey so far has been remarkable, from being a predominantly hydrocarbon-based economy to now standing on the cusp of a diversified and knowledge-based one.
Publication
Category management is a strategic procurement approach that effectively manages resources by segmenting spending into areas that contain similar products. This allows for a focused approach to categories with opportunities for consolidation, ultimately driving cost savings, efficiency, supply chain optimisation and enhanced supplier relationships.
A Middle East government had a portfolio of digital and non-digital government services which were delivered in a fragmented way through multiple platforms. They included healthcare, education, business, culture and tourism, housing, transport, and law and order.
Learn how Qatar Development Bank (QDB) has dramatically reduced the time needed to meet QDB’s regulatory obligations, while eliminating errors and ensuring consistency between internal and external reports.
A transport authority in the Middle East wanted to understand its current artificial intelligence (AI) capabilities and needs, and accelerate AI adoption and innovation across the organisation. The authority is responsible for the city’s transport networks and services, including public transport operations, road maintenance, traffic management and driver and vehicle licensing.
During the first wave of the COVID-19 pandemic, the health ministry of a Middle East government became concerned that people who needed medical attention were staying away from hospitals and clinics, and wanted to find a way to use digital tools to continue to offer care remotely, both for initial diagnoses and on-going treatment.
One of the world’s leading global and regional industrial companies, and a leader in the GCC region, wanted an independent review of the cybersecurity of its core manufacturing operations, covering both the information technology (IT) and operational technology (OT) used in its plants worldwide. The aim was to ensure a consistent level of cybersecurity control at every site, and across both types of technology.
PwC Middle East and Microsoft have strengthened their global partnership at LEAP 2023 in Riyadh, to support government and private entities in their digital transformation and cloud migration journey in Saudi Arabia. The collaboration will focus on cloud transformation, business process automation and technology consulting, addressing the present and future needs of clients across Saudi Arabia. Learn More