Leading the leap: Trust-driven strategies to shape reinvention
PwC and the Asia School of Business surveyed over 11,000 employees in Malaysia to better understand the synergies between employee trust in an organisation and business reinvention.

Trust. Your customers feel it. Your employees expect it. Your investors demand it. Yet, amidst today’s changing business environment, trust has never been harder to earn, nor easier to lose. That’s why we bring together multi-disciplinary expertise, deep technical knowledge and real world objectivity to help you get to the heart of where you need to build it – to protect the business you are, while powering the business you can be.
PwC and the Asia School of Business surveyed over 11,000 employees in Malaysia to better understand the synergies between employee trust in an organisation and business reinvention.
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Our interactions with Malaysian organisations over the years have revealed one thing that business executives agree on - that trust in business is imperative. In this publication, we explore if business leaders are aligned with customers and employees on what moves the needle on trust.
We believe that trust can be built and measured, and has tangible benefits. In 2015, we set out on a journey to encourage Malaysian companies to make trust-building a priority. Since then, we have continued to broaden this conversation to more stakeholder groups.
Insights to lead the way on business reinvention by building a high-trust organisation.
We can help you build trust in areas of transformation in your business – from your reporting to your digital and sustainability journeys – managing emerging risks and regulations along the way.
Building Trust Programme Sponsor & Assurance Partner, PwC Malaysia
Tel: +60 (3) 2173 0946