PwC launches Asia Pacific Marketplace to help clients accelerate digital transformation

Jakarta, 11 May 2023 - Digital transformation for businesses has gone far beyond a buzzword. However, the question is no longer whether digital can provide value, but rather how it can increase resilience and agility and reduce cybersecurity and data privacy risk in an increasingly complex environment.

In response to this, PwC has embraced an asset-based services strategy - combining their traditional professional services with digital assets to deliver human-led, tech-powered solutions. As part of this strategy, PwC has launched the Asia Pacific Marketplace, the first of its kind across the region: Indonesia, Singapore, Malaysia, Thailand and Vietnam with other territories soon to follow.

This is a digital ecosystem where clients can explore digital solutions, built by the PwC network and their alliance partners, for business issues such as cybersecurity, data and analytics, digital transformation, Environmental Social and Governance (ESG), organisational effectiveness, risk management, tax and upskilling. Each digital asset is created with unique, real-world perspectives and deep industry knowledge gleaned from serving the world’s largest and most complex companies.

Vishy Narayanan, PwC Asia Pacific Chief Digital & Information Officer, commented, “The launch of PwC’s Asia Pacific Marketplace demonstrates the power of working together across the region and marks a new milestone for more differentiated and integrated solutions for our clients. We firmly believe the future of professional services is in asset-based and managed services which allow us to drive real results at speed and scale.”

Eddy Rintis, PwC Indonesia Territory Senior Partner, added, “PwC’s Asia Pacific Marketplace enables and delivers right-tech, right scale digital assets and solutions that suit our clients’ unique transformation and digitalisation needs. The marketplace offers clients in Indonesia a one-stop shop with a regionally consistent digital experience where our clients can look for digital assets to solve their important problems around risk, cyber, ESG, tax, digital transformation and more.” 

Co-creating approach to deliver sustained outcomes

It is crucial that organisations embrace a collaborative mindset and seek out strategic alliances to achieve sustained outcomes, as highlighted in PwC’s 26th Annual Global CEO Survey - Asia Pacific. This includes broadening the breadth and scope of the alliance ecosystem. To harness this, PwC have built strong relationships with specialist software and platform businesses to co-create a comprehensive set of services and products designed around delivering value to organisations.

Clients are also part of the co-creating process. PwC works alongside their clients to trial, test and tailor these digital assets in the clients’ actual business environment, allowing a continuous feedback loop. This approach allows PwC to deliver the right tech at the right scale, at the right time.

Subianto, PwC Indonesia Chief Digital Officer, concluded, “It's crucial in this new era to co-create the future with our clients and stakeholders in the digital economy. We believe our digital assets can help with enhancing digital literacy, streamlining operations, improving the customer experience, protecting against cyber threats and foremost, staying competitive and leading the new digital economy with the support of our digital assets.”