Our purpose and values
Our values define who we are, what we stand for and how we behave
While we come from different backgrounds and cultures, our values are what we have in common. They guide how we work with our clients and each other, inform the type of work we do, and hold us accountable to do our best. They govern our actions and determine our success.
Our values help us work towards our purpose of building trust in society and solving important problems.
The trust that our clients, communities and our people place in PwC, and our high standards of ethical behaviour, are fundamental to everything we do. Our values underpin our Code of Conduct which is our frame of reference for the decisions we make every day. It's how we do business.
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Our Values and Behaviours
Learn what our values and behaviours mean to our people
Quality is at the heart of everything we do and our people are proud to work for us. We will build trust in society and react quickly and effectively to new risks and threats within our markets. Our firm will be sustainable and invest for the future.
Expected behaviours:
- Take responsibility for our actions.
- Make decisions as if our own reputations were at stake.
- Treat people fairly and value the whole person.
- Call out bad behaviour.
Clients are at the centre of all our propositions and services and they seek out our future-focused market insights. We will strive to be recognised for our contribution to building a cohesive society and regulators and governing bodies will see us as leading the way for our sector.
Expected behaviours:
- Stay informed and ask questions about the future of the world we live in.
- Create an impact with our colleagues, our clients and society through our actions.
- Respond with agility to the ever changing environment in which we operate.
We will focus on our people engagement and enhancing our people experience. We want to attract and retain the best talent and ensure our people receive world-leading development opportunities. We will also drive the mental health agenda across the firm.
Expected behaviours:
- Make the effort to understand every individual and what matters to them.
- Recognize the value that each member contributes.
- Support others to grow and work in the ways that bring out their best.
Silos will no longer exist and our collective talent and experience will enhance the value we deliver to clients. Our teams will be diverse and client driven, using the best people for the job irrespective of which area of the business they align to. We’ll share ideas, learnings and networks and we will be agile in how, when and where we work together.
Expected behaviours:
- Collaborate and share relationships, ideas and knowledge beyond boundaries.
- Seek and integrate a diverse range of perspectives, people and ideas.
- Give and ask for feedback to improve ourselves and others.
Our client propositions will be technology enabled and innovative. We will embrace new technology within our firm to deliver business benefits.
Our operating model and ways of working will be transformed and agile. We will continually disrupt ourselves and learn from our failures as well as our successes.
Expected behaviours:
- Dare to challenge the status quo and try new things.
- Innovate, test and learn from failure.
- Have an open mind to the possibilities in every idea.
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