Yukinori Morishita

PwC Japan Group Deputy Chief Commercial Officer

Summary of expertise

Yukinori Morishita has more than 27 years of experiences as a business consultantand currently has a role of the Markets leader at PwC Japan as well as in Asia Pacific & Americas. He is responsible for sales and marketing looking after priority customer program, priority services and inbound/outbound business. One of his unique strength and value is his multi-national client experiences and the network of PwC’s professionals that he has had the pleasure to work with throughout his career, especially in the UK where he was on secondmentfrom 2012 to 2015 leading Japanese Business Network.

Hehelped several Japanese and global companies to improve the efficiency and effectiveness of its management platform implementing IT systems across its enterprise and building shared service center. As a result of these activities, the companies can spend less time on formerly labor-intensive processes such as gathering and compiling information and more on value-add analytic services. He had good knowledge of business processes and technologies to quickly resolve issues and project management skills to make those changes happen.

Born in Tokyo, Japan. Hegraduated from Keio University in 1991 majored in business and commerce. He also participated in a short-term, cross-cultural educational program in Stanford University in 1989. His articles of explaining famous business studies were appeared serially in Nikkei newspaper and also published in book form.