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Director, PwC Advisory LLC
Retail & Consumer
Since joining PwC Advisory LLC in 2009, Hiori Sato has provided both financial and operational support for many industries and business types, focusing on business planning support projects.
In the retail and apparel industry, she has extensive experience in mid- to long-term business revitalization, from planning to implementation. Particularly in the retail industry, she not only developed business strategies and tactics, but also broadened her support to the store level to strengthen frontline capabilities, including planning of products, sales promotions, and services, strengthening of purchasing and sales systems, and training of employees and sales staff.
In recent years, she has been engaged in channel development, new product development, rebranding, visualization of data on finances, customers and purchases, and revenue improvement through data analytics.