PwC Consulting LLC’s (hereinafter referred to as ‘PwC Consulting’) Future Design Lab announces its sponsorship for the event hosted by Future Days, a transformational think-tank, platform and community to help imagine and shape more positive futures. This year’s event, Future Days 2025, held from 30 April to 4 May at Estufa Fria in Lisbon, Portugal, centres around the theme ‘Towards Symbiotic Futures’.
At Future Days 2025, the Future Design Lab will present a participatory exhibition, offering a social dreaming* experience that incorporates traditional cultural practices. Our unique approach encourages attendees to engage in forward-thinking dialogues that are both wildly imaginative and deeply personal, fostering a collective exploration and visioning of desirable futures.
Our exhibition will explore critical topics, including the post-AGI workforce and human experience, symbiotic urban systems and interplanetary resilience. By delving into these themes, we seek to tackle the significant challenges and opportunities that humanity may encounter by 2050.
The Future Design Lab’s participation in Future Days 2025 underscores our commitment to contributing to the global futurist community and our dedication to empowering organisations to better anticipate and prepare for future challenges. We strongly resonate with this year’s theme, ‘Towards Symbiotic Futures’. In an increasingly interconnected world, we believe that forward-looking business leaders must transcend traditional industry boundaries—and even expand beyond a solely human-centred worldview. By envisioning and shaping plausible pathways towards a symbiotic society, leaders can unlock new avenues for innovation, build systemic resilience and catalyse sustainable, long-term growth.
We aim to contribute to the dialogue not only through a business lens but also by offering insights grounded in Japanese cultural perspectives. Drawing from traditions and philosophies that value harmony, mutual respect and collective well-being, we highlight concepts such as kyōsei (symbiosis) and kyōei (mutual flourishing) as guiding principles in envisioning desirable futures. These cultural touchstones underscore the importance of an interdependent system of life and common good. We invite you to join us at Future Days 2025 and be a part of the conversation on creating a better future. For more information about the event and to register, please visit Future Days 2025.
*Social dreaming offers a pathway to surface deep cultural narratives, anxieties, and desires about the future by inviting participants from all walks of life to share and explore future scenarios. This approach transforms individual imagination into a wellspring of collective insight and action.
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