Leadership insights

What’s important to the transformation leader in 2025

Five key areas driving the transformation agenda

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How can you align disconnected priorities for sustainable growth?

For many businesses, transformation is critical for growth. Yet aligning disconnected initiatives and priorities can be challenging. As chief transformation officer, you may even juggle dual roles, leading enterprise initiatives while managing a business function. Regardless, you need to engage your organization in developing efficient ways of working, prioritizing new tech and upskilling. Failed transformations have a cost, impacting trust and market share. But when people, processes and infrastructure are in sync, improved outcomes, ROI and agility should follow.

In the spotlight

GenAI: the key to business transformation?

Generative AI (GenAI) is changing the transformation agenda. US CEOs in PwC’s 28th Annual Global CEO Survey say they expect GenAI to fundamentally alter how businesses compete and create value. As CEO expectations rise, transformation leaders can step forward as a galvanizing leader to fast-track key tech investments and employee innovation.

CEOs anticipate that employees should bring an improved set of skills to work, thereby helping to increase their value contribution to the organization

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What to focus on in 2025

Strategy and growth

Drive agility to boost productivity

Volatile economic environments too often lead to a focus on immediate needs. Your role is instrumental to prioritizing what matters most: sustainable outcomes. By embracing continual change, you can pivot quickly while addressing the global issues your stakeholders care most about.

What does it take to be outcomes obsessed? Start by identifying your business’s purpose and place in the value chain. Determine the challenges your company wants to address and develop a clear value proposition, leveraging the latest tech, like generative AI, to deliver the experiences your customers seek. Work with your CHRO to build a culture that empowers leaders and employees to embrace change. A managed services model may also be a viable option to help increase agility at scale.

Additional ways to drive agility to boost productivity

Strategy and growth

Become obsessed with outcomes

How do you measure the success of business transformation? Explore the need for ongoing transformation of business, operating and technology models.

Strategy and growth

The secret to accelerating performance

Learn how top-performing companies excel by improving performance elements, harmonizing practices and capturing significant profit and growth premiums.

Data and analytics

A gas station chain gets its fill with near-real-time data

A large gas station chain tapped into PwC's powerful analytics solution Analytics Foundation, built on Microsoft Azure, to compete in the market.

45% of CEOs believe their company will not be viable in 10 years if it stays on its current path

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Identify the key focus areas of your colleagues.

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