Transformation
In the Middle East, where dynamic shifts in policy, governance, and technology redefine the landscape, disruption is a constant. For both public and private sectors, navigating this environment requires more than just keeping up, it demands staying ahead with visionary leadership and proactive transformation.
Disruption has become the new normal. Transformation can be turbulent, lengthy and isn’t always guaranteed to succeed.
At PwC, we can help you become a transformative enterprise—one that can rethink, reinvent and thrive instinctively. It’s less about transforming for each new challenge, and more about creating the right foundation – for continual modernisation, innovation and business model reinvention.
From business model reinvention and finding your competitive edge to making your people primed for innovation and retooling in the cloud, we’re relentlessly focused on helping you to deliver sustained outcomes as your partner of choice in transformation.
Hear from our transformation leaders
Ahmad Abu Hantash
Partner, Middle East Transformation Leader
Faisal Al-Sarraj
Consulting Clients and Markets Leader
Our approach to transformation
In a time of change and uncertainty, you need to develop and embed the right operating, business and tech models to continuously protect and create value, and stay one step ahead of disruption.
From building the right infrastructure for transformational tech to fully integrating cloud into your core processes, these 5 cornerstones (tailored by industry), and our industry community of solvers and specialists, global network and ecosystem of Alliances can help you innovate at pace and reinvent at scale.
How we help you to be transformative
Make collaboration less complex
Working strategically with our technology alliance partners we help clients unlock the benefits of collaboration and innovation, while reducing the complexity of managing technology and ecosystems. We work with 350 data and technology vendors and alliances, including AWS, Google, Guidewire, Microsoft, Oracle, Salesforce, SAP and Workday. By combining those technologies with our own capabilities and industry expertise we are able to help clients stay one step ahead of disruption.
Learn moreDeliver tech-powered change
Whatever disruption your industry faces and whatever your tech-powered transformation needs, we're ready to help. We have over 5,000 technologists and have upskilled over 15,000 of our people in data and analytics and GenAI. Those investments are helping us work with thousands of clients to embed the skills, culture and technology to deliver lasting change, from cloud-powered transformation to data-driven net zero journeys.
Learn moreHarness the power of GenAI
Our clients across multiple industries and sectors are already benefiting from the incredible power of GenAI. We are working with them to securely deploy GenAI to increase efficiency and productivity, augment the skills and capabilities of their teams and drive business model reinvention. We can also help you embed the skills, culture and governance you need to accelerate your GenAI journey ethically and responsibly.
Learn moreOur transformation services
Industry Edge+
Be geared for unstoppable reinvention
Industry Edge+ encompasses a full stack of capabilities which are tailored to meet your industry-led requirements, helping you become an organisation that transforms naturally.
Reinvent your business model
Today’s pace of change and the influence of converging megatrends – from technological disruption to climate change – mean that how businesses create, deliver, and capture value will need to fundamentally change too.
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