Reinvention

How the Middle East is thriving through disruption

The answer? A reinvention strategy that keeps step with what customers want and need, or better still, invents the customer needs of the future.

Reinvent your business model and meet the future

No company’s future is guaranteed: half of all businesses that exist today won’t be around 10 or 15 years from now. History proves this to be true, and CEOs know it too.

In our 2025 Annual Middle East CEO Survey, 60% of regional CEOs think their businesses will not be viable within 10 years or less without adaptation, with the majority citing regulatory change as a major factor.

Today’s pace of change and the influence of converging megatrends – from technological disruption to climate change – mean that how businesses create, deliver, and capture value will need to fundamentally change too. The answer? A business model reinvention that keeps step with what customers want and need, or better still, invents the customer needs of the future.


How the Middle East is driving reinvention

Drive growth with PwC's framework for reinvention 

Wherever you are on your journey to innovation and growth, we are here to help. Using PwC’s business model reinvention framework, we collaborate closely with organisational leaders to map out a plan that drives towards value creation and growth. Our focus is to use our human-led, tech-powered capabilities to address opportunities to help your organisation reinvent your business model, radically transform how you create, deliver, and capture value. Stop dabbling and make reinvention real.

Business Model Reinvention
Business Model Reinvention

Zeroing in on the right reinvention

Innovative business models are emerging all the time, putting pressure on organisations to reinvent or risk irrelevance. These six business models are just some of the ways enterprises are reimagining themselves in response to disruption – from changing who they think of as “customers” to shifting their place in the value chain.

Our sector-led business model reinvention specialists help you evaluate and navigate these and other business models to safeguard your company’s future.

Video Player is loading.
Current Time 0:00
Loaded: 0%
Duration -:-
  • descriptions off, selected
    More tools
    • Full screen
    • Share
    • Closed captions
    1:55

    Playback of this video is not currently available

    Transcript
    Video

    business-model-reinvention-intro video

    Over the next decade, organisations will encounter industry transformations, shifting sector boundaries, and heightened competition. This video showcases how forward-thinking companies are embracing innovation, harnessing disruptive forces, and swiftly experimenting with new technologies to maintain a competitive edge.

    How we can help

    Whether you’re just starting out on your innovation journey or have already embarked on the road to reinvention, our industry-focused network and capabilities can help you get to value capture quicker.

    The Transformation Agenda

    Thought-provoking, actionable insights developed to help global leaders navigate their transformation journey.

    Hide

    Required fields are marked with an asterisk(*)

    I agree PwC Middle East can email me about its insights, newsletters, events, services, products, and offerings.*

    By submitting your email address, you acknowledge that you have read the Privacy Statement and that you consent to our processing data in accordance with the Privacy Statement (including international transfers). If you change your mind at any time about wishing to receive the information from us, you can send us an email message using the Contact Us page.

    Contact us

    Ali Hosseini

    Ali Hosseini

    Chief AI and Technology Officer, PwC Middle East

    Stephen Anderson

    Stephen Anderson

    Strategy Leader, PwC Middle East

    Ahmad Abu  Hantash

    Ahmad Abu Hantash

    Partner, Technology Consulting, PwC Middle East

    Tel: +971 (0) 56 682 0640